by Kim Garmon Hummel, on May 31, 2023 2:11:00 PM
In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits all when you have a bazillion
Read Moreby Kim Garmon Hummel, on May 24, 2023 9:51:00 AM
You know that spidey-sense that sends shudders down your spine when a brand uses slimy sales and marketing messages? It gives you the “ick” immediately. Every alarm bell goes off in your brain alerting you to run as fast as you can to avoid such flagrant coercion. You close the
Read Moreby Kim Garmon Hummel, on May 17, 2023 1:24:00 PM
Today we’re taking a ride in a time machine and going way back in the annals of history. How far back? Well, before Sauce Marketing and The Selling Agency combined forces and became Sauce Agency. So, like, 2020. If we bent the fabric of time and space and zapped open
Read Moreby Shawn Karol Sandy, on May 11, 2023 8:47:18 AM
Are you lagging or leading? Let me share with you a bit of my diagnostic process. When I talk with sales leaders or business owners about their sales teams, I ask, “tell me about their performance?” Their response is usually something along the lines of, “Well, we missed our target
Read Moreby Shawn Karol Sandy, on May 10, 2023 7:35:50 AM
When I say, “website redesign,” what’s your first reaction? Are you recoiling in horror, experiencing flashbacks to agonizingly long redesign projects of websites past, or are your eyes clouding with visions of evaporating dollar signs as you consider the cost? Yep, we’ve all been there. Creating a new website or
Read Moreby Kim Garmon Hummel, on Apr 19, 2023 7:16:00 AM
A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks
Read Moreby Shawn Karol Sandy, on Apr 12, 2023 11:09:02 AM
We run across this situation quite often. You started a business. You hustled. You busted your behind. You earned trust. You demonstrated experience and credibility. You brought in the customers and your business took off. But at a certain point, you spent less time selling and more time “doing” and
Read Moreby Kim Garmon Hummel, on Apr 5, 2023 12:22:10 PM
Can you relate to this? You’re shopping online for a new pair of running shoes, and you click into a website. Now, all you want to know is if these shoes will help with overpronation and solve that pain in your ankle, but instead you find yourself scrolling through a
Read Moreby Kim Garmon Hummel, on Feb 8, 2023 8:30:00 AM
If you’ve been on the B2B block for any time at all, you’ve likely heard the term RevOps bandied about. RevOps this, RevOps that—everywhere you turn, RevOps, RevOps, RevOps. All that talk can leave your head spinning, wondering “what is RevOps and why is everyone so obsessed with it?” If
Read Moreby Kim Garmon Hummel, on Jan 25, 2023 9:15:00 AM
If you’re reading this, you’re probably wondering how you can use a podcast to promote your B2B organization. Maybe you read that all the cool kids are using podcasts and decided to check out the hype for yourself. Or maybe you heard there are 464.7 million podcast listeners globally and
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Copyright © 2007-2023 Sauce Agency, LLC. All Rights Reserved. View our Privacy Policy and Accessibility Policy.