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by Shawn Karol Sandy

Prefer to listen to this information? Press Play above! As a small business owner in the business-to-business sector, you've likely experienced the thrill of watching your company grow from a promising startup to a thriving enterprise. Whether you're in IT services, manufacturing and distribution, commercial janitorial services, or restaurant equipment

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Topics:Systems That ScaleListenReadAlignment

by Kim Garmon Hummel

Prefer to listen to this post? Press play above! Not too long ago, I was working with a client, a mid-sized B2B company, who was initially resistant to the idea of setting up lead scoring in HubSpot. They were confident in their traditional methods of lead qualification and didn’t see

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Topics:HubSpot CRMDigital Body LanguageLead Scoring

by Kim Garmon Hummel

To thrive in today’s competitive market, leveraging your HubSpot CRM to its fullest potential is crucial. HubSpot offers a wide array of features that, when utilized effectively, can streamline your operations and increase your team’s productivity. Here, we outline ten strategic ways to use HubSpot more efficiently, complete with actionable

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Topics:RevOpsHubSpot CRM

by Kim Garmon Hummel

In today's digital landscape, your website is a lynchpin in your overall business success. And while it's tempting to choose the platform with the lowest barrier to entry in terms of cost, the features you'll need to understand your audience and make the right decisions about what to do next

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Topics:WordpressWebsites That WowHubSpot CMSReal User Data

by Kim Garmon Hummel

Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand (or if it

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Topics:BrandingCustomer ExperienceCompany CultureEmployee ExperienceBrands That BeckonData That Drives

by Shawn Karol Sandy

When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let's be real here, it's a smart move. Social media channels help you reach your audience and put your business in the social spotlight. But, and this is a

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Topics:Professional DevelopmentGrowing Small BusinessEntrepreneurSocial Media

by Kim Garmon Hummel

Want a knockout customer experience? You can't neglect your employees' experience. Seems counterintuitive, right? But happy employees mean happy customers. When your teams feel valued in their workplace, they are more likely to: Give top-notch service, going that extra mile to make customers feel special Come up with knockout ideas

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceProject Management SoftwareSystems That Scale

by Shawn Karol Sandy

When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really

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Topics:Customer ExperienceSales StrategyMoments That MatterTraining That TransformsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy

Got a little downtime in the next few weeks? It could be the perfect time to do some deep thinking about your business—away from the day to day grind of people, customers, orders, and operations—time to think and work ON the business for a change. Team Sauce is doing the

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Topics:LeadershipCompany CultureAccountability

by Kim Garmon Hummel

A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you've probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise is a surefire way to increase your traffic,

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Topics:BrandingPodcastSmall Business

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