There’s a certain comfort zone and preference most people have with the term “marketing” versus “selling.” Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a

Most small businesses don’t yet have a sales team. All the selling has been shouldered by the owner from the launch and through the growth of the business—and that owner wears way too many hats. For successful businesses, at some point, the owner decides that growth requires sharing that sales

You can say it in many ways. You can define it in many terms—from the technical to blunt: Cash flow is king for small business. The ability to survive and the opportunity to thrive for a small business both hinge on access to available cash. Surviving means you have the