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by Kim Garmon Hummel, on Aug 31, 2021 10:50:57 AM

Here’s the thing: your company is both an art and a science. It’s an art because it should be intuitive, emotionally driven, and exists to connect with your audience. Branding is a science because, in order to create a beautiful brand that’s effective, you need data-proven strategies to support it

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Topics:BrandingCustomer Experience

by Shawn Karol Sandy, on Aug 29, 2021 3:51:00 PM

Having a conversation with a Sales Director the other day about his sales team and he remarked that only one seller made their quota last year. Several of the team members were new (6 months in), and the others . . . well, they’re struggling. The one Account Executive that

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Topics:Professional DevelopmentSales StrategySelling

by Kim Garmon Hummel, on Aug 23, 2021 11:01:42 AM

Would you believe me if I told you that the brain can detect grammar errors even when you're unaware? What about this: our brains are also hardwired to make grammar mistakes. That’s right—go ahead and forward this article over to your boss to explain the reasoning behind last week’s embarrassing

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Topics:StoryBrandContent CreationCommunication

by Shawn Karol Sandy, on Aug 22, 2021 2:43:00 PM

Most of it, anyway, is actually terrible. I write this knowing that it could be confusing since many of you would consider part of what we do at Sauce Agency as “Sales Training.” Hear me out. When I look back at my years as an Account Executive in multiple organizations,

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Topics:B2B SalesLeadershipProfessional DevelopmentSales StrategySelling

by Shawn Karol Sandy, on Aug 15, 2021 3:33:00 PM

How often do you face a stalled sale or wilted opportunity after you propose a solution? This is a GIANT bummer because we know how hard it is to get a prospect’s attention. We hustle and grit it out to make the calls, emails, and connections payoff with conversations and

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Kim Garmon Hummel, on Aug 11, 2021 11:13:38 AM

Your customers are using Facebook and Google every single day to browse, search, and discover. But which one is best for your business? The goal of this blog is to present you with helpful information that guides you towards smarter, informed decisions about basic digital advertising. But before asking which

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Topics:RevOpsCustomer ExperienceAdvertisingRead

by Shawn Karol Sandy, on Aug 8, 2021 4:26:00 PM

A while back I was in Washington DC giving a spectacular talk on Personality as a Seller’s Competitive Advantage. Along with my good friend Dianna Geairn, I was invited to speak to the Institute for Excellence in Sales (IES) membership audience and as a mutually beneficial perk, the day before

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Topics:LeadershipCommunicationCompany Culture

by Kim Garmon Hummel, on Aug 3, 2021 9:20:10 AM

Deciding to write a blog for your business is easy. Budgeting, planning, and executing a replicable blog strategy is hard. It takes time, effort, and commitment to craft meaningful long-form content that informs and engages your readers for years to come. We know why you’re here: you want a few

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Topics:Customer ExperienceDo

by Shawn Karol Sandy, on Aug 1, 2021 3:36:00 PM

Helping sellers build their super sales skills and moving sales teams to outperform their competition puts us squarely in a category to be “challengers.” Our job is to challenge your status quo—to challenge your mindset, to change behaviors, and to inspire actions. This, as you can imagine, is received differently

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Topics:Professional DevelopmentSmall Business

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