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by Kim Garmon Hummel, on Apr 28, 2021 12:00:00 AM

How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling. Sadly, businesses forget to consider the person that matters most in your brand—the customer. If you fail to place your

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Topics:StoryBrandStories That SellMessagingBrand

by Shawn Karol Sandy, on Jan 24, 2021 5:21:04 AM

Let’s talk about your sales and profit margins. How effective do you think your sales and/or marketing messages are? Are they compelling and converting leads in to opportunities and opportunities into customers with strong and healthy margins? At what rate? And at what cost to acquire a new customer? (If

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Topics:CommunicationSales StrategySales TrainerStories That SellMessaging

by Kim Garmon Hummel, on Dec 19, 2019 12:00:00 AM

When it comes to the content on your website, delivering the right message to your consumers is paramount in winning them over to your products or services. Boasting great content on your website determines the success you will have online—design, visuals, videos all come secondary to selling your brand to

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Topics:Web DesignContent CreationStories That SellMessaging

by Kim Garmon Hummel, on May 18, 2017 12:00:00 AM

Humans have told stories, wanted to hear stories, and wanted to do things worthy of having their stories told for as long as we can track a record of human existence. From cave paintings to emojis and the great novels in between…we’re sharing our stories. It’s part of the way

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Topics:StoryBrandStories That SellMessaging

by Shawn Karol Sandy, on Apr 16, 2017 5:35:15 PM

As sellers, aren’t we always looking for an easier way to talk to buyers? We’re looking for easier conversations. Looking for ways to relate and be relevant to our customers. We’re trying to find ways to make people want to listen to us amongst the crowded field of our competition

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Topics:Professional DevelopmentCommunicationSales TrainerStories That SellMessaging

by Shawn Karol Sandy, on Aug 14, 2016 3:58:49 PM

As the topic of probably 1/3 of all conversations and certainly 1/3 of all social media posts, this election is truly remarkable and will certainly be dissected 7,432 ways in the history books. What I think is remarkable from a sales vantage is how these presidential candidates are masterful in

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Topics:LeadershipProfessional DevelopmentCommunicationSales TrainerMessaging

by Shawn Karol Sandy, on Oct 4, 2015 10:38:43 PM

If you’re looking for great competitive advantage in your selling efforts, this practice will help you convert more prospects to customers and attract your ideal buyers: Sell to real people, not robots. Seems kind of obvious, right? But in our zeal to mechanize the sale process so we can pave

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Topics:Professional DevelopmentBuyer PersonaSales TrainerStories That SellSystems That ScaleMessagingBuyers Journey

by Shawn Karol Sandy, on Aug 16, 2015 5:55:31 PM

This week marks my 100th blog post. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the best and most important strategy I have implemented in my

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Topics:Inbound MarketingSales TrainerMessagingAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy, on Nov 30, 2014 6:36:22 AM

As you get busy putting the finishing touches on this year and planning for the next, it’s easy to get lost in the numbers. Yes, it’s critical to measure wins, losses, margins and profits so you can build budgets and projections, but don’t forget to spend some time planning the

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Topics:Content CreationCommunicationSales TrainerMessaging

by Shawn Karol Sandy, on Nov 8, 2014 11:38:25 AM

How are you getting in front of your target audience? Do they know your expertise and value? Did you see what we did there? We didn’t say "customers” or “prospects” we used “audience.” Because if you only speak to who you think will buy from you, you’re missing the boat

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Topics:Customer ExperienceLeadershipCommunicationSales CoachMessagingAudience Development

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