Here’s a new approach to the profession of sales. For years, we’ve seen the reputation of sellers slide into a negative, pushy obnoxious stereotype of the “don’t-take-no-always-be-closing” pushers portrayed in movies such as The Wolf of Wallstreet, The Boiler Room, and Glengarry Glen Ross. Personally, it pisses me off that

Most every sales person I talk to asks me the same thing: “How do I get buyers to listen to me? I can’t seem to get their attention, a call back or response!” My response is a question back to them: “What are you doing differently than the other 37

There’s a certain comfort zone and preference most people have with the term “marketing” versus “selling.” Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a