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by Shawn Karol Sandy, on Jul 24, 2022 7:20:46 AM

Here’s a new approach to the profession of sales. For years, we’ve seen the reputation of sellers slide into a negative, pushy obnoxious stereotype of the “don’t-take-no-always-be-closing” pushers portrayed in movies such as The Wolf of Wallstreet, The Boiler Room, and Glengarry Glen Ross. Personally, it pisses me off that

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Topics:LeadershipProfessional DevelopmentSales StrategyCustomers

by Shawn Karol Sandy, on Dec 13, 2015 10:31:57 PM

Most every sales person I talk to asks me the same thing: “How do I get buyers to listen to me? I can’t seem to get their attention, a call back or response!” My response is a question back to them: “What are you doing differently than the other 37

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Topics:Professional DevelopmentSales StrategySales TrainerCustomers

by Shawn Karol Sandy, on Nov 22, 2015 10:53:27 PM

There’s a certain comfort zone and preference most people have with the term “marketing” versus “selling.” Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a

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Topics:Sales StrategySales TrainerCustomersGrowing Small Business

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