by Shawn Karol Sandy, on Feb 28, 2021 1:44:00 PM
Do you remember the old instructions on the back of a shampoo bottle? I think there are still a few around with those instructions: For best results, Lather, rinse, repeat.” This was actually one of my super successful sales mantras when I was a sales account executive in television, commercial
Read Moreby Kim Garmon Hummel, on Feb 24, 2021 12:00:00 AM
Think about a time when you dined at a restaurant and the experience was excellent. Got it? Okay, now, what made it excellent? How about a time when you had such an awful experience you vowed you’d never go back there again? What made it so awful? It’s likely you’re
Read Moreby Shawn Karol Sandy, on Feb 21, 2021 3:35:00 PM
Over these past few weeks, I’ve had strong reinforcements of my core beliefs about sales training: Most of it needs to be undone. I see proof every day that sales onboarding is upside down or backwards. I see sales training that is hype, technique and manipulation-based vs skills focused. Much
Read Moreby Kim Garmon Hummel, on Feb 17, 2021 12:00:00 AM
Before I began working at Sauce Marketing, I understood blogging to still mean a place where individuals dump their opinions about their day-to-day or world travels. While this may be the case for some, I quickly learned that blogging does so much more for businesses than what online diaries did
Read Moreby Shawn Karol Sandy, on Feb 12, 2021 3:50:00 PM
Potatoes, Eggs, Bacon, Croissant, Orange Juice, Dolphins. See what I did there? Your brain started looking for a pattern: Food, Breakfast Foods…then, BAM. Disruption. Want to Get Someone’s Attention? Disrupt Patterns and Expectations Our brains are—say it with me now—FUTURE PREDICTION MACHINES and we’re constantly surveying and assessing for what
Read Moreby Shawn Karol Sandy, on Feb 7, 2021 1:49:00 PM
My agile, fit, 71-year-old mother came over this week after cleaning her gutters. They were pulling away from the house so she climbed on a ladder and in the 90 degree Memphis summer heat, cleaned the debris and gunk out of her gutters. The rub came later when she was
Read Moreby Kim Garmon Hummel, on Feb 3, 2021 12:00:00 AM
Hiring a marketing agency is a lot like dating— without the emotional rollercoaster ride, drama, and potential heartbreak. Just like dating, finding a marketing agency is all about finding a good fit. For your goals, your values, your bottom line (hey, you know it's true). How do you identify a
Read Moreby Kim Garmon Hummel, on Feb 3, 2021 12:00:00 AM
If there’s anything that digital marketing trends for 2021 reveal, it’s that no marketing efforts exist in a black hole. The world around us is the most direct influence on how businesses aim to capture an audience’s attention and provide a solution to a problem. Looking towards the new year,
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Copyright © 2007-2023 Sauce Agency, LLC. All Rights Reserved. View our Privacy Policy and Accessibility Policy.