by Shawn Karol Sandy, on Apr 12, 2023 11:09:02 AM
We run across this situation quite often. You started a business. You hustled. You busted your behind. You earned trust. You demonstrated experience and credibility. You brought in the customers and your business took off. But at a certain point, you spent less time selling and more time “doing” and
Read Moreby Shawn Karol Sandy, on Dec 11, 2022 2:52:00 PM
This past week, I’ve been evaluating some options for a client to pair the outside sales team we’re building with an inside sales team to do heavy prospecting and lead generation for one of the product areas that has a very large prospect base. If you’ve been on the internet
Read Moreby Shawn Karol Sandy, on Nov 20, 2022 3:19:00 PM
Don’t slip into that Turkey Day slump just yet! While friends and family, celebrations, and personal reflection are all a significant part of the end of each year, this is still a critical time for business. For Business Owners and Decision Makers, there’s still much work to be done to
Read Moreby Shawn Karol Sandy, on Nov 13, 2022 3:38:00 PM
I am constantly looking around, trying to identify the “selling” moments that happen in everyday transactions and interactions—big and small. Trying to articulate the good, the bad, and the really terrible, because most selling exchanges are not clearly defined moments that each party is privy to—rather, they are small, natural
Read Moreby Shawn Karol Sandy, on Nov 6, 2022 2:31:00 PM
I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m
Read Moreby Shawn Karol Sandy, on Oct 23, 2022 3:35:00 PM
Dear Salesperson, It’s time for a heart-to-heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a callback or response.” Many of you
Read Moreby Shawn Karol Sandy, on Oct 16, 2022 3:16:00 PM
In a previous BrightTalk webinar, I surveyed the audience of sellers and asked, What is your biggest challenge in prospecting? I thought the results were extremely interesting—and they validated what I’m hearing from many businesses and sales pros about their challenges in new business development. Of the 120 live viewers,
Read Moreby Shawn Karol Sandy, on Sep 25, 2022 2:17:00 PM
In an interview by Paul Watts for his show Sales Reinvented Podcast he asked me, “What’s one thing you wish you knew earlier in your sales career?” My answer: “I wish I would have known to be more hardcore at pre-qualifying.” Yup. Pre-qualifying prospects is critical and when I think
Read Moreby Shawn Karol Sandy, on Sep 18, 2022 1:34:00 PM
I’m following up on last week’s post, The Power of Feedback with my promise to show you: The Biggest Mistakes We've Found When Coaching You On Sales Phone Calls We use call recording as a powerful way to help sellers improve their skills. This process is incredibly effective at assisting
Read Moreby Shawn Karol Sandy, on Jul 2, 2022 3:45:00 PM
I can usually diagnose problems pretty quickly. I work hard to do so because of that whole “time is money” theory. I like to think it’s a combination of listening, experience, perception, and intuition that makes me a keen consultant. Like a bloodhound for revenue issues —but one who loves
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