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by Kim Garmon Hummel, on Jul 8, 2022 3:26:29 PM

Content marketers and business owners listen up: it’s time to grab that microphone. Podcasts are booming, and there are no signs of them slowing down. Part of our responsibility as marketers is to leverage appropriate channels to communicate our brand message. If you’re not taking advantage of audio, you’re missing

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by Kim Garmon Hummel, on Apr 12, 2022 9:15:00 AM

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly. This blog was inspired by Hank Green’s video about TikTok. You can watch it here. Right now, TikTok is a

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Topics:BrandingCustomer Experience

by Kim Garmon Hummel, on Dec 21, 2021 11:41:55 AM

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, in particular digital marketing, has come from and where it’s going. Don’t guess about what works and get left behind

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Topics:BrandingStoryBrandInbound Marketing

by Kim Garmon Hummel, on Oct 25, 2021 12:50:02 PM

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates with listeners and staunch brand supporters. Think about the brands, products, and commercials you grew up listening to. Think of

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Topics:BrandingInbound MarketingCustomer ExperienceSEO

by Kim Garmon Hummel, on Aug 31, 2021 10:50:57 AM

Here’s the thing: your company is both an art and a science. It’s an art because it should be intuitive, emotionally driven, and exists to connect with your audience. Branding is a science because, in order to create a beautiful brand that’s effective, you need data-proven strategies to support it

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Topics:BrandingCustomer Experience

by Kim Garmon Hummel, on Jun 23, 2021 12:00:00 AM

Accessibility is the smartest business decision you can make for your brand. Why? You should be asking yourself why not?! It’s just the right thing to do. Over 60 million adults in the United States have a disability that impacts some aspect of their life. I’d wager at least a

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by Kim Garmon Hummel, on Jun 9, 2021 12:00:00 AM

We’re thrilled to announce that Sauce Marketing is officially a Certified StoryBrand Agency! Digital marketing is constantly evolving. At every turn, there are new, overwhelming methods and strategies to choose from. Here at Sauce Agency, we know you want to be confident about your digital marketing strategy. After all, you

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Topics:BrandingStoryBrandInbound MarketingContent Creation

by Kim Garmon Hummel, on Jun 2, 2021 12:00:00 AM

There are two types of customers: people convinced to buy or people to convince. Think about your website as it is right now. What is it you want your customers to do? Buy a product or service? Sign-up for a newsletter? You customers need direction to take action. Is the

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by Kim Garmon Hummel, on May 24, 2021 12:00:00 AM

The experience your customers have on your website directly influences whether or not they choose to commit to your business or products. More often than not, customers browse and buy on mobile devices. Your website, content, and media need to be optimized for mobile users. Think about what happens when

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Topics:BrandingWeb Design

by Kim Garmon Hummel, on May 11, 2021 12:00:00 AM

What does it mean to hook your hero? A story without conflict is not a story at all. People do not take action unless they are challenged to take action. Your brand needs to address this conflict in an empathetic manner, display authority with a clear solution, and offer reciprocal

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Topics:BrandingStoryBrandSales Enablement

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