Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is the worst possible thing that could happen) You’re

In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits all when you have a bazillion

A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks

It’s a whole new world we live in. Each year it’s important to step back, analyze trends, and align strategy. Understanding where marketing comes from and where it’s going ensures your time in the victory circle. 2020 brought unprecedented changes to the world we live in. Now more than ever,

Hiring a marketing agency is a lot like dating— without the emotional rollercoaster ride, drama, and potential heartbreak. Just like dating, finding a good fit marketing agency is all about learning important information. How do you identify a good-fit marketing agency? The same way you (at least initially) identify a

Strategy is the key to how we’re able to help businesses #GrowSmarter. At Sauce Agency, we implement many tools when working with our clients to help them meet their goals, but there is one that stands out as simple, yet incredibly effective: a SWOT Analysis. What is SWOT Analysis and

When it comes to marketing, building a strategy that relates to your brand identity and customer base can truly set you apart from the competition. Strong marketing campaigns that innovate and elevate a customer’s experience with your brand help to engage new customers and create longevity. Becoming an iconic brand

The Boss of Sauce, Kim Garmon Hummel, was featured as the Leading Women in Business of Memphis in Fortune, Entrepreneur, & Real Simple Magazines. Kim and Team Sauce are touted as using "the latest, coolest, most strategic tricks in the digital playbook to bump business marketing up a notch" -

Breaking Down Strategy for Growth-Driven Design Welcome back to class! We’ve already talked about why we have transitioned to Growth-Driven Design (GDD) and away from traditional web design; it’s a way to #GrowSmarter! Less risk, faster build, taking advantage of real user data to boost that user experience. Remember all

Watching the sales activity of several sales teams lately, I have come to the conclusion that these teams are truly confused about the differences between marketing and selling. I work with many small businesses where the business owner and/or the small sales teams sell and there isn't a marketing department