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by Shawn Karol Sandy, on Mar 12, 2024 7:35:30 AM

When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let's be real here, it's a smart move. Social media channels help you reach your audience and put your business in the social spotlight. But, and this is a

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Topics:Professional DevelopmentGrowing Small BusinessEntrepreneurSocial Media

by Shawn Karol Sandy, on Feb 13, 2024 2:56:36 PM

When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really

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Topics:Customer ExperienceSales StrategyMoments That MatterTraining That TransformsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy, on Nov 27, 2022 4:50:05 AM

The holidays are about to roll in and roll over us in all their festive and glittery glory. It seems once we pass turkey day, the remaining few weeks of the year pick up steam like a snowball rolling downhill. For business, that means we’re starting to think about wrapping

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Topics:Sales TrainerGrowing Small BusinessDecision makersBusiness

by Shawn Karol Sandy, on May 15, 2022 7:15:36 AM

Have you ever heard of kudzu? If you’ve driven through the Southeastern parts of the US, you’ve probably seen kudzu. It’s an Asian vine introduced to the US and branded in the 1930s and 40s as a way for farmers to control erosion and introduce nitrogen to their soil. You

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Topics:Email MarketingProspectingCommunicationSales TrainerContent MarketingGrowing Small Business

by Shawn Karol Sandy, on Jul 4, 2021 5:16:34 AM

As a salesperson, this is a tough time of year. In addition to being difficult to move business forward during summer, it’s hard not to hyperventilate or get all crunchy when it comes to you taking time off for vacation. What happens if that elusive buyer is finally ready to

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Topics:Customer JourneySales TrainerNon ProfitGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy, on Nov 22, 2020 4:56:41 AM

We’re very close to Thanksgiving and all those holiday traditions that signal the slowdown of business and preparation for the next year. I know you’re thinking cranberry sauce and mashed potatoes but hold up—there’s still some really important work to do! This time of year, I’m usually writing about year-end

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Topics:CommunicationSales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy, on Aug 2, 2020 6:50:03 AM

Way back when I started my first sales job, I had a pretty tough product to sell. I’m sure you’ve heard me mention this one or two dozen times, but I was selling advertising for the worst TV station in the market. We had to really hustle and get mega

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Topics:LeadershipSales TrainerGrowing Small BusinessAccountability

by Shawn Karol Sandy, on May 17, 2020 5:52:02 PM

Here’s a short and simple thought for you to contemplate this week. You thought you knew the answer to this question.Your company may have trained you on this. You may have thought the answer was obvious. But that was before this pandemic forced us into a hurried change in how,

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Topics:Sales StrategySales TrainerGrowing Small Business

by Shawn Karol Sandy, on Apr 26, 2020 4:33:17 PM

We’ve seen some amazing examples of leadership, kindness, and compassion from individuals and from business organizations during the coronavirus pandemic. We’ve also seen shady, opportunistic behavior, and businesses price gouging, gobbling up resources, etc. Our business behavior matters. Future customers and future employees will want to know how a business

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Topics:LeadershipProfessional DevelopmentCompany CultureGrowing Small Business

by Shawn Karol Sandy, on Mar 29, 2020 4:35:05 PM

Hello friends. How are we doing in these are strange and uncertain times? I’ve spent the last two weeks working with sales teams that scrambled to go remote and figure out a new selling strategy, empathetic and compassionate messaging, and how they can best help their clients and customers. From

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Topics:LeadershipProfessional DevelopmentGrowing Small BusinessAgileAdapt

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