When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let's be real here, it's a smart move. Social media channels help you reach your audience and put your business in the social spotlight. But, and this is a

Are you struggling with how social media can work for your business? It’s hard to exactly measure the ROI of social media, but that doesn’t mean you shouldn’t be leveraging it to grow your business or increase your sales. If you’re not using social media to bring your customers closer

Last week, I had to have an unexpected surgery on my sinuses. At the doctor’s office one day and scheduling an urgent surgery for the following day! Wow, talk about a sudden disruption to your “status quo”. One of the first things I had to do was to create an