by Shawn Karol Sandy, on Oct 30, 2022 9:56:00 AM
When is the last time a stranger surprised you? Made you stop in your tracks, jerked you out of your “zone” and piqued your interest? Every once in a GREAT while, I get a cold call from a sales pro that really makes me stop and listen for at least
Read Moreby Shawn Karol Sandy, on Oct 23, 2022 3:35:00 PM
Dear Salesperson, It’s time for a heart-to-heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a callback or response.” Many of you
Read Moreby Kim Garmon Hummel, on Oct 19, 2022 12:45:00 PM
The heart of Inbound Marketing is to attract, engage, and delight your customers. Let’s assume your B2B marketing strategy has content and lead generators in place to attract prospective customers. And maybe you already have services in place so customers delight in their purchase experience. That just leaves the crucial
Read Moreby Shawn Karol Sandy, on Oct 16, 2022 3:16:00 PM
In a previous BrightTalk webinar, I surveyed the audience of sellers and asked, What is your biggest challenge in prospecting? I thought the results were extremely interesting—and they validated what I’m hearing from many businesses and sales pros about their challenges in new business development. Of the 120 live viewers,
Read Moreby Kim Garmon Hummel, on Oct 5, 2022 9:16:54 AM
Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will want to engage with companies
Read Moreby Shawn Karol Sandy, on Oct 2, 2022 3:17:00 PM
The question I ask sellers and business owners most often is: “What’s the biggest obstacle to where you are now and achieving your sales goals?” What does your gut tell you is the most popular response? What would you say? Here are their answers in descending order: 3rd most common
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