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Shawn Karol Sandy

Recent Posts by Shawn Karol Sandy:

by Shawn Karol Sandy, on Feb 13, 2024 2:56:36 PM

When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really

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Topics:Customer ExperienceSales StrategyMoments That MatterTraining That TransformsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy, on Jan 9, 2024 8:25:44 AM

Got a little downtime in the next few weeks? It could be the perfect time to do some deep thinking about your business—away from the day to day grind of people, customers, orders, and operations—time to think and work ON the business for a change. Team Sauce is doing the

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Topics:LeadershipCompany CultureAccountability

by Shawn Karol Sandy, on Dec 20, 2023 8:14:40 AM

Thanksgiving signals the official rounding of the corner for wrapping up the business year. While never an excuse that I’ve subscribed to (or let my sales reps use), it can be extremely challenging to “do business” at this time of year. It’s all downhill after turkey day. Holiday parties, office

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Topics:CommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Dec 19, 2023 12:23:53 PM

If you’re in my salespeople posse, around this time of year, we start talking about getting through the Holiday season as productively and profitably as possible. Inevitably, the talk comes up about To Gift, or Not to Gift customers at this time of year. I have strong opinions about this

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Topics:LeadershipCommunicationBetter Selling

by Shawn Karol Sandy, on Sep 13, 2023 12:06:00 PM

There is a predictable pattern to the evolution of a small business’ sales progress—starting with those scrappy bootstrapping days of a business starting up—to achieving growth and success. Along the way you realize that scaling means producing consistent sales results and needs a concerted team, structure, tools, and metrics and,

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Topics:B2B SalesSales ConsultantSales TrainerSales PerformanceSystems That ScaleTraining That Transforms

by Shawn Karol Sandy, on Aug 30, 2023 1:05:00 PM

One of my earliest memories of the power of practice, repetition, and reinforcement was learning to tie my shoes. My favorite Aunt was babysitting me and helping me learn and practice my new skill. She had me tie all the shoes in our family of 5’s shoe closet several times

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Topics:B2B SalesSales ConsultantSales TrainerSales ExpertTraining That Transforms

by Shawn Karol Sandy, on Aug 9, 2023 12:57:00 PM

Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business growth—which likely looks more like a

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceSmall BusinessProject Management SoftwareBusiness DevelopmentData That Drives

by Shawn Karol Sandy, on Jul 19, 2023 11:36:00 AM

Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is the worst possible thing that could happen) You’re

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Topics:StoryBrandB2B MarketingB2B SalesCommunicationDigital Marketing StrategyStories That Sell

by Shawn Karol Sandy, on Jul 5, 2023 11:32:00 AM

This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven leaders understand that building intentional experiences for customers and

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Topics:RevOpsCustomer ExperienceCompany CultureEmployee ExperienceGrowth Driven DesignBusiness DevelopmentMoments That Matter

by Shawn Karol Sandy, on May 11, 2023 8:47:18 AM

Are you lagging or leading? Let me share with you a bit of my diagnostic process. When I talk with sales leaders or business owners about their sales teams, I ask, “tell me about their performance?” Their response is usually something along the lines of, “Well, we missed our target

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Topics:LeadershipProspectingSmall BusinessData That Drives

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