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by Shawn Karol Sandy, on Feb 27, 2015 9:51:59 AM

In our business and professional life, sometimes the hardest things for us to grasp is that working harder isn’t always the answer to becoming better. We all get busy “making the donuts”, servicing customers or accounts and making sure we produce what we’ve promised. However, tomorrow’s orders are never certain,

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Topics:Customer ExperienceLeadershipCompany CultureEmployee ExperienceSales TrainerGrowing Small Business

by Shawn Karol Sandy, on Feb 18, 2015 7:56:34 AM

Find your new mantra for change here. This past week, I was preparing relevant stories and sticky examples to deliver the sales module at a conference for entrepreneurs. I was struck with admiration for the people who had signed up for this event. These people are setting out for an

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Topics:LeadershipProfessional DevelopmentCompany CultureBusiness Development

by Shawn Karol Sandy, on Feb 12, 2015 10:16:21 AM

For years, to become better at sales and selling, sales people and business owners have focused on closing techniques or perfecting their pitch and offers. With the big flip in control of the sales process transferring to the buyer, in order to become better at selling now, we must study

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Topics:LeadershipCommunicationSales StrategySales TrainerAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy, on Feb 5, 2015 9:19:47 AM

What is audience development and how do you know if you need to turn your focus and resources there? Audiences are people whom you’ve captivated or engaged for some span of time with some interesting thing, offer or thoughts. When you focus on providing value and being useful in your

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Topics:LeadershipSales TrainerAudience DevelopmentGrowing Small Business

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