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by Kim Garmon Hummel

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates with listeners and staunch brand supporters. Think about the brands, products, and commercials you grew up listening to. Think of

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Topics:BrandingInbound MarketingCustomer ExperienceSEOBrands That Beckon

by Kim Garmon Hummel

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, SEO is crucial to your online success. In fact, even if your business is the best of the best, SEO

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Topics:Inbound MarketingCustomer ExperienceSEO

by Kim Garmon Hummel

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a no-brainer, but

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Topics:RevOpsInbound MarketingSales EnablementRead

by Kim Garmon Hummel

Think about your business’s traditional and digital content. Do you have a content plan in place? Do you have a schedule set up? Are you implementing basic or advanced content strategies? How do you organize all of your content? Do you have a system to keep track of content performance?

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Topics:Inbound MarketingDo

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