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by Kim Garmon Hummel, on Oct 25, 2021 12:50:02 PM

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates with listeners and staunch brand supporters. Think about the brands, products, and commercials you grew up listening to. Think of

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Topics:BrandingInbound MarketingCustomer ExperienceSEO

by Kim Garmon Hummel, on Oct 20, 2021 1:10:06 PM

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, SEO is crucial to your online success. In fact, even if your business is the best of the best, SEO

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Topics:Inbound MarketingCustomer ExperienceSEO

by Shawn Karol Sandy, on Oct 15, 2021 3:22:00 PM

It’s becoming increasingly difficult to earn a response from a prospect these days. In 2007, it took almost 4 touches on average to get a response. Since then, the average has been more like 8 to 12 but hold on to your lunch . . . According to the Sales

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Kim Garmon Hummel, on Oct 11, 2021 3:10:55 PM

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but they share the same goal: to boost leads and revenue! What is sales? This may seem like a no-brainer, but

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Topics:RevOpsInbound MarketingSales EnablementRead

by Shawn Karol Sandy, on Oct 10, 2021 3:49:00 PM

The stats on prospecting that have been quoted (me included!) for the past several years go something like this: 48% of salespeople never follow up with a prospect 25% of salespeople make a second contact and stop 12% of salespeople only make three contacts and stop 10% of salespeople make

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Topics:ProspectingSales StrategySelling

by Kim Garmon Hummel, on Oct 4, 2021 9:00:00 AM

Think about your business’s traditional and digital content. Do you have a content plan in place? Do you have a schedule set up? Are you implementing basic or advanced content strategies? How do you organize all of your content? Do you have a system to keep track of content performance?

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Topics:Inbound MarketingDo

by Shawn Karol Sandy, on Oct 3, 2021 3:48:00 PM

Not to name drop but I have some extremely smart friends and colleagues that have written and are writing amazing sales books. I’ve reviewed a lot of them here and usually bring a few with me when I go to train a sales team. Many of my clients are devout

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Topics:LeadershipProfessional DevelopmentSmall Business

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