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by Kim Garmon Hummel

A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you've probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise is a surefire way to increase your traffic,

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Topics:BrandingPodcastSmall Business

by Kim Garmon Hummel

If you’re reading this, you’re probably wondering how you can use a podcast to promote your B2B organization. Maybe you read that all the cool kids are using podcasts and decided to check out the hype for yourself. Or maybe you heard there are 464.7 million podcast listeners globally and

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Topics:Inbound MarketingB2B MarketingPodcastRead

by Kim Garmon Hummel

All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality. You have a platform

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Topics:Inbound MarketingCustomer ExperienceSEOB2B MarketingPodcastRead

by Kim Garmon Hummel

Content marketers and business owners listen up: it’s time to grab that microphone. Podcasts are booming, and there are no signs of them slowing down. Part of our responsibility as marketers is to leverage appropriate channels to communicate our brand message. If you’re not taking advantage of audio, you’re missing

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Topics:BrandingPodcastProject Management Software

by Kim Garmon Hummel

So, you’re thinking about starting a podcast and don’t know where to begin. If you’re anything like me, you might be intimidated by how many wildly popular podcasts already exist and wonder if you would have anything new to add to the conversation. I’d go so far to say that

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Topics:BrandingPodcastContent Creation

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