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by Kim Garmon Hummel, on May 31, 2023 2:11:00 PM

In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits all when you have a bazillion

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Topics:HubSpot CRMCustomer ExperienceDigital Marketing Strategy

by Kim Garmon Hummel, on Dec 15, 2022 3:57:43 PM

Are you ready to learn how HubSpot can make your life easier and your business more profitable? We thought so. HubSpot is a powerful CRM that lets you build sophisticated processes, create detailed reports, and deliver delightful customer experiences. One way HubSpot does this is through Custom Objects. What Are

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceB2B Marketing

by Kim Garmon Hummel, on Sep 16, 2022 2:00:00 PM

Why Effective B2B Marketing Strategies Always Include Email Some businesses overlook email marketing in their overall marketing strategy, thinking it’s out of date, irrelevant, or ineffective. Your business shouldn’t be one of them. Email marketing is far from extinct, with 31% of B2B marketers saying email newsletters are the best

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Topics:HubSpot CRMEmail MarketingB2B Marketing

by Kim Garmon Hummel, on Sep 14, 2022 1:53:00 PM

So, you want to grow your business. That’s a fantastic goal! In our experience, growth goals won’t get very far without a strategy. Developing a growth strategy may seem like a daunting task, but with an effective B2B Marketing team at your side, the process is so much easier. One

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceSales Enablement

by Kim Garmon Hummel, on Jun 1, 2022 3:37:01 PM

Customer retention is challenging. It’s a different process and skill set than acquisition. Now that you’ve successfully converted a prospect into a customer, the big question begins to form: how can you keep them engaged and coming back to your business? The short of it is that you need to

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Topics:HubSpot CRMCustomer ExperienceClickUp

by Kim Garmon Hummel, on Mar 15, 2022 11:22:58 AM

Traditional ways of tracking and reporting don’t align your teams and increase revenue. If anything, the old way of doing things leads to stagnation and stunted growth. Instead of guessing what works and hoping for the best, you can rely on strong tracking and reporting tools to build informed arguments,

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Topics:RevOpsHubSpot CRMClickUp

by Kim Garmon Hummel, on Mar 1, 2022 12:23:42 PM

What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page and work towards a common, unified mission. Sales alignment can help your business close more deals, build stronger marketing and

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Topics:HubSpot CRMSales EnablementCompany Culture

by Kim Garmon Hummel, on Feb 2, 2022 11:50:03 AM

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers saves you money. It saves you

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Topics:HubSpot CRMInbound Marketing

by Kim Garmon Hummel, on Jan 25, 2022 11:10:01 AM

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? What did you do wrong? And more importantly, how could you have grown smarter? In this blog, we’ll break down

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Topics:HubSpot CRMInbound Marketing

by Kim Garmon Hummel, on Sep 28, 2021 2:08:36 PM

Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify which technology adds meaningful value to your workflow! If you’re not careful, you’ll end up bloated with software solutions that

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Topics:RevOpsHubSpot CRMInbound MarketingSales Enablement

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