by Shawn Karol Sandy, on Jul 19, 2023 11:36:00 AM
Here’s the situation: your company’s message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is the worst possible thing that could happen) You’re a
Read Moreby Kim Garmon Hummel, on Feb 8, 2023 8:30:00 AM
If you’ve been in the B2B space for any time at all, you’ve likely heard the term "RevOps". In the past few years It's become what can seem like trending jargon. Having seemingly become a buzzword, it has many business leaders wondering “What is RevOps?", "Is RevOps just a fad?”,
Read Moreby Kim Garmon Hummel, on Jan 25, 2023 9:15:00 AM
If you’re reading this, you’re probably wondering how you can use a podcast to promote your B2B organization. Maybe you read that all the cool kids are using podcasts and decided to check out the hype for yourself. Or maybe you heard there are 464.7 million podcast listeners globally and
Read Moreby Kim Garmon Hummel, on Jan 11, 2023 9:15:00 AM
All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality. You have a platform
Read Moreby Kim Garmon Hummel, on Dec 15, 2022 3:57:43 PM
Are you ready to learn how HubSpot can make your life easier and your business more profitable? We thought so. HubSpot is a powerful CRM that lets you build sophisticated processes, create detailed reports, and deliver delightful customer experiences. One way HubSpot does this is through Custom Objects. What Are
Read Moreby Kim Garmon Hummel, on Dec 7, 2022 10:30:00 AM
Business growth can often seem elusive. But the right objectives, backed by the right marketing strategies, can ensure your business keeps moving forward. Here are three of the most important objectives for B2B organizations who want to increase growth and generate more revenue. Before we dive in, it’s important to
Read Moreby Kim Garmon Hummel, on Dec 1, 2022 4:03:41 PM
Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a powerful way to grow your business’s revenue, and should
Read Moreby Kim Garmon Hummel, on Oct 19, 2022 12:45:00 PM
If you want to grow your business, you need to close more sales. To close more sales you need to keep prospects engaged. So, let’s assume you have valuable content in place to attract prospective customers, and clear service offerings that show prospects just how you can solve their problems
Read Moreby Kim Garmon Hummel, on Oct 5, 2022 9:16:54 AM
Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will want to engage with companies
Read Moreby Kim Garmon Hummel, on Sep 16, 2022 2:00:00 PM
Why Effective B2B Marketing Strategies Always Include Email Some businesses overlook email marketing in their overall marketing strategy, thinking it’s out of date, irrelevant, or ineffective. Your business shouldn’t be one of them. Email marketing is far from extinct, with 31% of B2B marketers saying email newsletters are the best
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