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by Kim Garmon Hummel

Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand (or if it

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Topics:BrandingCustomer ExperienceCompany CultureEmployee ExperienceBrands That BeckonData That Drives

by Kim Garmon Hummel

When I first learned how to make spaghetti I was a college student and my kitchen skills were limited. A dorm-mate told me, “throw it at the wall. If it sticks, it’s done.” While that may be true, it takes a lot of trial and error, and noodles, to get

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Topics:RevOpsGrowth Driven DesignRevenue GenerationData That Drives

by Shawn Karol Sandy

Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business growth—which likely looks more like a

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceSmall BusinessProject Management SoftwareBusiness DevelopmentData That Drives

by Kim Garmon Hummel

Today we’re taking a ride in a time machine and going way back in the annals of history. How far back? Well, before Sauce Marketing and The Selling Agency combined forces and became Sauce Agency. So, like, 2020. If we bent the fabric of time and space and zapped open

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Topics:RevOpsB2B SalesEmployee ExperienceProject Management SoftwareReadData That Drives

by Shawn Karol Sandy

Are you lagging or leading? Let me share with you a bit of my diagnostic process. When I talk with sales leaders or business owners about their sales teams, I ask, “tell me about their performance?” Their response is usually something along the lines of, “Well, we missed our target

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Topics:LeadershipProspectingSmall BusinessData That Drives

by Shawn Karol Sandy

Do you remember the old instructions on the back of a shampoo bottle? I think there are still a few around with those instructions: For best results, Lather, rinse, repeat.” This was actually one of my super successful sales mantras when I was a sales account executive in television, commercial

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Topics:Sales EnablementSales StrategySmall BusinessData That Drives

by Kim Garmon Hummel

It's not enough for a website to be pretty. It has to work for your business which means it has to work for your customers. If your customers aren’t happy with what you offer, they leave. No revenue means no business. Thankfully more and more businesses are moving away from

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Topics:Customer ExperienceBuyer PersonaCustomer JourneyReadData That Drives

by Shawn Karol Sandy

Looking forward to the New Year, I’m thinking about the most important areas to focus on for my clients’ sales teams. Prospecting is always tough, closing is a priority, new business development is critical—what’s your data telling you to focus on? If you’re looking for specific places to focus on

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Topics:Sales TrainerBusiness DevelopmentData That Drives

by Shawn Karol Sandy

You have a sales team or maybe you’ve been plugging away at your own sales efforts for a while now. How do you know how you’re doing? Other than hitting your sales goals, how do you measure the health of your sales program? Sales results are one indication of how

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Topics:Sales StrategySales TrainerData That DrivesDigital Strategy

by Shawn Karol Sandy

Ask anyone how they determine who to pick for their fantasy sports team and they’ll tell you it’s all about the “stats.” Performance metrics are the best indicators of future success. Stats are kept for each play, each hit, tackle, pass, catch, whatever the sport if an athlete moves, it’s

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Topics:Data That DrivesBusiness Growth

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