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by Shawn Karol Sandy

Ever hear the phrase, "it’s about the journey, not just the destination.” Though the “destination” for customers—obtaining a desired product or service—can bring about its own euphoria, pleasure or satisfaction, customers (or patients, clients, even employees) look for clues and build expectations about how they’ll feel about their purchase by

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Topics:Customer ExperienceCompany CultureEmployee ExperienceCustomer JourneySales Trainer

by Shawn Karol Sandy

Whether you are selling your business, your services, a product, an idea, collaboration, or yourself, marketing alone doesn’t bring in the results. Selling—asking for business, reaching out to build relationships—is what brings business through your door. If you’re not getting the results you want, take a look at what you’re

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Topics:ProspectingSales StrategyData That DrivesBusiness Growth

by Shawn Karol Sandy

These days, business owners, VP’s, directors, sales people, development officers and pretty much anyone who works, all have the same lament: I just don’t have enough hours in the day! It’s a vicious cycle: more to do, better resources and technology help accomplish those items—making them less labor intense, so

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Topics:LeadershipCommunication

by Shawn Karol Sandy

If you’re not happy with where you are, you commit to change, right? But where are you putting your commitment? Are you committing to the results or to the changes that get you to the results? A wise sales director once told his team, Be accountable to the plan, not

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Topics:Data That DrivesBusiness GrowthForecasting

by Shawn Karol Sandy

There’s much debate about the exact percentage of search and buying decision that happens before a decision is made or a company is engaged but, say these numbers are skewed give or take 10%, you’re still in a pickle if your digital personality is showing up in its pajamas for

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Topics:Professional DevelopmentCommunicationCustomer Journey

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