Last week we talked about who you are in the post 5 Branding Tips for Business Owners. Once you know who you are, the next question to answer is: Who are they? Who are the people – the humans – who make up your target audience? You must know your

Your brand is the personality of your business. And just like every person has a story to tell, so does every brand. If you aren’t in control of your story, that means your employees and your customers are. It's imperative that you, the business owner, take the lead in telling

As sellers, aren’t we always looking for an easier way to talk to buyers? We’re looking for easier conversations. Looking for ways to relate and be relevant to our customers. We’re trying to find ways to make people want to listen to us amongst the crowded field of our competition