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by Kim Garmon Hummel, on Sep 16, 2022 2:00:00 PM

Why Effective B2B Marketing Strategies Always Include Email Some businesses overlook email marketing in their overall marketing strategy, thinking it’s out of date, irrelevant, or ineffective. Your business shouldn’t be one of them. Email marketing is far from extinct, with 31% of B2B marketers saying email newsletters are the best

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Topics:HubSpot CRMEmail MarketingB2B MarketingRead

by Shawn Karol Sandy, on May 15, 2022 7:15:36 AM

Have you ever heard of kudzu? If you’ve driven through the Southeastern parts of the US, you’ve probably seen kudzu. It’s an Asian vine introduced to the US and branded in the 1930s and 40s as a way for farmers to control erosion and introduce nitrogen to their soil. You

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Topics:Email MarketingProspectingCommunicationSales TrainerContent MarketingGrowing Small Business

by Shawn Karol Sandy, on Aug 30, 2015 11:58:30 PM

We have come to expect a certain level of value when we surrender our email address to a company and expect some unwritten (and also written) rules to be followed and a significant exchange of something worthwhile to us in response to handing over our email address. Email marketing is

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Topics:Email MarketingAudience DevelopmentConversionContent MarketingGrowing Small Business

by Shawn Karol Sandy, on Mar 5, 2015 7:50:42 AM

Last week, I had to have an unexpected surgery on my sinuses. At the doctor’s office one day and scheduling an urgent surgery for the following day! Wow, talk about a sudden disruption to your “status quo”. One of the first things I had to do was to create an

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Topics:Customer ExperienceEmail MarketingCommunicationSales TrainerGrowing Small BusinessSocial Media

by Shawn Karol Sandy, on Jun 4, 2013 6:06:59 PM

Browsing twitter and the 10 millionth “women in business” blog, I think my eyeballs might just roll out of my head if I read one more person’s bio about how revolutionary (but yet mind-blowingly simple) their marketing plan is for your business. It seems like 1 out of 10 websites

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Topics:Email MarketingB2B MarketingContent Marketing

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