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by Kim Garmon Hummel, on May 24, 2021 12:00:00 AM

The experience your customers have on your website directly influences whether or not they choose to commit to your business or products. More often than not, customers browse and buy on mobile devices. Your website, content, and media need to be optimized for mobile users. Think about what happens when

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Topics:BrandingWeb DesignRead

by Shawn Karol Sandy, on May 23, 2021 5:06:39 AM

Whether I’m working with a fresh-faced new seller or a seasoned pro, one thing that almost every seller does is under prepare for meetings and calls. Even when they know I’m going to join them, listen in, or attend the meeting with them, they grab a blank notepad and dial

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Topics:ProspectingSales TrainerBusiness Development

by Kim Garmon Hummel, on May 17, 2021 12:00:00 AM

The internet has lost focus on the user experience. Advertising has reached a fulcrum, if not a full-blown conflict. Invasive ads and tracking require permissions on nearly every site we visit! Each page visit morphs into a constant back and forth of permission forms and pop-ups. The current browsing experience

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Topics:Web DesignHubSpot CRMRead

by Shawn Karol Sandy, on May 16, 2021 3:44:00 PM

“Don’t you just LOVE meetings!” Said probably no one ever. Sales meetings, in particular, were usually met with an eye roll so hard from me that I could examine the back of my brain. Time after time, whether they were weekly, monthly, or scheduled on a whim, sales meetings devolved

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Topics:LeadershipProfessional DevelopmentCommunicationSmall Business

by Kim Garmon Hummel, on May 11, 2021 12:00:00 AM

What does it mean to hook your hero? A story without conflict is not a story at all. People do not take action unless they are challenged to take action. Your brand needs to address this conflict in an empathetic manner, display authority with a clear solution, and offer reciprocal

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Topics:BrandingStoryBrandSales EnablementRead

by Shawn Karol Sandy, on May 9, 2021 3:50:00 PM

That was a special Mother’s Day! Unique, for sure. Remembering this special experience from a few years ago: No sleeping in, breakfast in bed, or brunch this year. This year we were out the door before school bus time and on our way to a special experience at FedEx. Me

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Topics:LeadershipProfessional DevelopmentCommunicationSales Consultant

by Kim Garmon Hummel, on May 5, 2021 12:00:00 AM

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true to their own. Traditional advertising is dead. Good riddance! To cut through the noise and reach the people that need

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by Shawn Karol Sandy, on May 2, 2021 3:29:00 PM

This is not a “let’s trash small business discussion.” It’s really more of a love letter to small business a plea for you to change so that you can compete with your online retail competition. Two weeks ago I started the process to try to make and buy custom t-shirts

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Topics:Customer ExperienceCommunicationSmall BusinessSystems That Scale

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