The experience your customers have on your website directly influences whether or not they choose to commit to your business or products. More often than not, customers browse and buy on mobile devices. Your website, content, and media need to be optimized for mobile users. Think about what happens when

The internet has lost focus on the user experience. Advertising has reached a fulcrum, if not a full-blown conflict. Invasive ads and tracking require permissions on nearly every site we visit! Each page visit morphs into a constant back and forth of permission forms and pop-ups. The current browsing experience

“Don’t you just LOVE meetings!” Said probably no one ever. Sales meetings, in particular, were usually met with an eye roll so hard from me that I could examine the back of my brain. Time after time, whether they were weekly, monthly, or scheduled on a whim, sales meetings devolved

What does it mean to hook your hero? A story without conflict is not a story at all. People do not take action unless they are challenged to take action. Your brand needs to address this conflict in an empathetic manner, display authority with a clear solution, and offer reciprocal

That was a special Mother’s Day! Unique, for sure. Remembering this special experience from a few years ago: No sleeping in, breakfast in bed, or brunch this year. This year we were out the door before school bus time and on our way to a special experience at FedEx. Me

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true to their own. Traditional advertising is dead. Good riddance! To cut through the noise and reach the people that need

This is not a “let’s trash small business discussion.” It’s really more of a love letter to small business a plea for you to change so that you can compete with your online retail competition. Two weeks ago I started the process to try to make and buy custom t-shirts