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by Kim Garmon Hummel, on May 24, 2023 9:51:00 AM

You know that spidey-sense that sends shudders down your spine when a brand uses slimy sales and marketing messages? It gives you the “ick” immediately. Every alarm bell goes off in your brain alerting you to run as fast as you can to avoid such flagrant coercion. You close the

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Topics:StoryBrandSales StrategyCustomer JourneyDo

by Shawn Karol Sandy, on May 10, 2023 7:35:50 AM

When I say, “website redesign,” what’s your first reaction? Are you recoiling in horror, experiencing flashbacks to agonizingly long redesign projects of websites past, or are your eyes clouding with visions of evaporating dollar signs as you consider the cost? Yep, we’ve all been there. Creating a new website or

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Topics:RevOpsWeb DesignCustomer ExperienceSales StrategyGrowth Driven DesignWebsites That WowRead

by Shawn Karol Sandy, on Apr 12, 2023 11:09:02 AM

We run across this situation quite often. You started a business. You hustled. You busted your behind. You earned trust. You demonstrated experience and credibility. You brought in the customers and your business took off. But at a certain point, you spent less time selling and more time “doing” and

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Topics:RevOpsLeadershipSales StrategySellingCompany CultureSmall Business

by Kim Garmon Hummel, on Feb 8, 2023 8:30:00 AM

If you’ve been in the B2B space for any time at all, you’ve likely heard the term "RevOps". In the past few years It's become what can seem like trending jargon. Having seemingly become a buzzword, it has many business leaders wondering “What is RevOps?", "Is RevOps just a fad?”,

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Topics:RevOpsCustomer ExperienceSales EnablementB2B MarketingSales StrategyRead

by Shawn Karol Sandy, on Dec 11, 2022 2:52:00 PM

This past week, I’ve been evaluating some options for a client to pair the outside sales team we’re building with an inside sales team to do heavy prospecting and lead generation for one of the product areas that has a very large prospect base. If you’ve been on the internet

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Topics:B2B SalesProspectingProfessional DevelopmentCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Nov 20, 2022 3:19:00 PM

Don’t slip into that Turkey Day slump just yet! While friends and family, celebrations, and personal reflection are all a significant part of the end of each year, this is still a critical time for business. For Business Owners and Decision Makers, there’s still much work to be done to

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Topics:Sales StrategySelling

by Shawn Karol Sandy, on Nov 6, 2022 2:31:00 PM

I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Oct 30, 2022 9:56:00 AM

When is the last time a stranger surprised you? Made you stop in your tracks, jerked you out of your “zone” and piqued your interest? Every once in a GREAT while, I get a cold call from a sales pro that really makes me stop and listen for at least

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Topics:B2B SalesProfessional DevelopmentCommunicationSales StrategyRead

by Shawn Karol Sandy, on Oct 23, 2022 3:35:00 PM

Dear Salesperson, It’s time for a heart-to-heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a callback or response.” Many of you

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy, on Oct 16, 2022 3:16:00 PM

In a previous BrightTalk webinar, I surveyed the audience of sellers and asked, What is your biggest challenge in prospecting? I thought the results were extremely interesting—and they validated what I’m hearing from many businesses and sales pros about their challenges in new business development. Of the 120 live viewers,

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

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