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by Kim Garmon Hummel, on Jan 3, 2024 1:33:00 PM

A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you've probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise is a surefire way to increase your traffic,

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Topics:BrandingPodcastSmall Business

by Shawn Karol Sandy, on Dec 20, 2023 8:14:40 AM

Thanksgiving signals the official rounding of the corner for wrapping up the business year. While never an excuse that I’ve subscribed to (or let my sales reps use), it can be extremely challenging to “do business” at this time of year. It’s all downhill after turkey day. Holiday parties, office

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Topics:CommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Aug 9, 2023 12:57:00 PM

Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business growth—which likely looks more like a

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceSmall BusinessProject Management SoftwareBusiness DevelopmentData That Drives

by Kim Garmon Hummel, on Jul 28, 2023 12:41:00 PM

As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an infinite void. This is

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Topics:StoryBrandSmall BusinessStories That SellRead

by Shawn Karol Sandy, on May 11, 2023 8:47:18 AM

Are you lagging or leading? Let me share with you a bit of my diagnostic process. When I talk with sales leaders or business owners about their sales teams, I ask, “tell me about their performance?” Their response is usually something along the lines of, “Well, we missed our target

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Topics:LeadershipProspectingSmall BusinessData That Drives

by Shawn Karol Sandy, on Apr 12, 2023 11:09:02 AM

We run across this situation quite often. You started a business. You hustled. You busted your behind. You earned trust. You demonstrated experience and credibility. You brought in the customers and your business took off. But at a certain point, you spent less time selling and more time “doing” and

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Topics:RevOpsLeadershipSales StrategySellingCompany CultureSmall Business

by Shawn Karol Sandy, on Dec 11, 2022 2:52:00 PM

This past week, I’ve been evaluating some options for a client to pair the outside sales team we’re building with an inside sales team to do heavy prospecting and lead generation for one of the product areas that has a very large prospect base. If you’ve been on the internet

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Topics:B2B SalesProspectingProfessional DevelopmentCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Nov 13, 2022 3:38:00 PM

I am constantly looking around, trying to identify the “selling” moments that happen in everyday transactions and interactions—big and small. Trying to articulate the good, the bad, and the really terrible, because most selling exchanges are not clearly defined moments that each party is privy to—rather, they are small, natural

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Topics:CommunicationSellingSmall Business

by Shawn Karol Sandy, on Nov 6, 2022 2:31:00 PM

I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Oct 2, 2022 3:17:00 PM

The question I ask sellers and business owners most often is: “What’s the biggest obstacle to where you are now and achieving your sales goals?” What does your gut tell you is the most popular response? What would you say? Here are their answers in descending order: 3rd most common

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Topics:Professional DevelopmentCommunicationSmall Business

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