My clients and colleagues through the years groan and moan when I bring up role playing as practice to deliver their important messages. While I understand their push back, which usually looks like: It takes more time. What if I do or say something embarrassing in front of peers? What

You can have a great idea. You can have a great product. You can be the best at what you do—but if you can’t effectively translate your value to another person or business and sell it to them, that’s a tough pill to swallow. Selling is all at once the