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by Shawn Karol Sandy, on Apr 12, 2023 11:09:02 AM

We run across this situation quite often. You started a business. You hustled. You busted your behind. You earned trust. You demonstrated experience and credibility. You brought in the customers and your business took off. But at a certain point, you spent less time selling and more time “doing” and

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Topics:RevOpsLeadershipSales StrategySellingCompany CultureSmall Business

by Shawn Karol Sandy, on Aug 28, 2022 9:45:00 AM

By the time a business hires me to assist with the sales program, they’re pretty frustrated. They’ve had sales growth and sales success but can’t seem to replicate or scale those efforts with sales hires. If this feels painfully familiar, you’re not alone. But it doesn’t mean you’re in good

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Topics:LeadershipProfessional DevelopmentCompany CultureSmall Business

by Kim Garmon Hummel, on Jul 20, 2022 9:51:54 AM

In order to grow, you need to know. Everything from your successes and struggles impacts how your business grows. Part of that equation is understanding one of the most important metrics you can have: customer churn rate. It’d be nice if every one of your customers kept coming back over

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Topics:Customer ExperienceCompany Culture

by Kim Garmon Hummel, on Jul 13, 2022 1:02:54 PM

Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet and that’s exactly how they’ll treat you. Before you know it, they’re out the door and buying from a different

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Topics:Customer ExperienceCompany Culture

by Shawn Karol Sandy, on Mar 27, 2022 3:13:00 PM

“Disparaging what one cannot obtain, as in the losers’ scorn for the award, is pure Sour Grapes.” This quote alludes to the Greek writer Aesop’s famous fable about a fox that cannot reach some grapes on a high vine and announces that they are sour. By nature, sellers are competitive

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Topics:LeadershipCompany CultureSmall Business

by Kim Garmon Hummel, on Mar 1, 2022 12:23:42 PM

What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page and work towards a common, unified mission. Sales alignment can help your business close more deals, build stronger marketing and

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Topics:HubSpot CRMSales EnablementCompany Culture

by Shawn Karol Sandy, on Nov 28, 2021 9:52:00 AM

Everyone hates to fail. We don’t want to admit to failure. I despise it. Even though we’re familiar with sayings that tell us how much we learn from failure, how it makes us stronger . . . and all those other rah-rah messages. Sure, we learn what we SHOULD have

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Topics:LeadershipProfessional DevelopmentCompany Culture

by Kim Garmon Hummel, on Nov 8, 2021 9:30:56 AM

As someone who knows Generation Z, or Gen-Z, well, I understand what makes them tick. Maybe you’ve tried to figure Gen Z out and just sort of keep doing what you’re doing and hoping it works. Or, you’ve completely revamped your strategy and approach to market to a similar, yet

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Topics:Inbound MarketingCustomer ExperienceCompany Culture

by Kim Garmon Hummel, on Sep 14, 2021 3:00:00 PM

Growing has its pains. Sales enablement eases them. We know how difficult business growth can be. It’s why we work with clients of all sizes to identify and implement strategies to grow smarter. The goal is to make business growth as painless as possible! After all, you have a business

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Topics:RevOpsHubSpot CRMSales EnablementCompany Culture

by Kim Garmon Hummel, on Sep 7, 2021 9:00:00 AM

Think of sales and marketing as the gasoline and lubricant to a car engine. A healthy sales department fuels the entire company to grow and prosper. But without an aligned marketing team, your sales department has no one to sell to. That’s when smart marketing practices and collateral bolster your

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Topics:RevOpsHubSpot CRMSales EnablementCompany Culture

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