by Kim Garmon Hummel, on Aug 16, 2023 12:10:00 PM
Quick! Think of a time you encountered a logo for a company that offers a product or service you needed and thought, “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand or
Read Moreby Shawn Karol Sandy, on Jul 5, 2023 11:32:00 AM
This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven leaders understand that building intentional experiences for customers and
Read Moreby Kim Garmon Hummel, on Jun 15, 2023 10:31:44 AM
If you ask us, there’s no such thing as too much experience, knowledge, or expertise. (We’d also add caffeine to that list, but that’s beside the point.) Case in point: our recent merger under the name Sauce Agency. As a combination of The Selling Agency and Sauce Marketing, Sauce Agency
Read Moreby Shawn Karol Sandy, on Apr 12, 2023 11:09:02 AM
We run across this situation quite often. You started a business. You hustled. You busted your behind. You earned trust. You demonstrated experience and credibility. You brought in the customers and your business took off. But at a certain point, you spent less time selling and more time “doing” and
Read Moreby Shawn Karol Sandy, on Aug 28, 2022 9:45:00 AM
By the time a business hires me to assist with the sales program, they’re pretty frustrated. They’ve had sales growth and sales success but can’t seem to replicate or scale those efforts with sales hires. If this feels painfully familiar, you’re not alone. But it doesn’t mean you’re in good
Read Moreby Kim Garmon Hummel, on Jul 20, 2022 9:51:54 AM
I know you want to keep your customers, especially the ones that are a great fit for your business. If you're reading this, you either want to be proactive about keeping them, or you're already experiencing losses and looking for a way to make it stop. In both cases, this
Read Moreby Kim Garmon Hummel, on Jul 13, 2022 1:02:54 PM
Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet and that’s exactly how they’ll treat you. Before you know it, they’re out the door and buying from a different
Read Moreby Shawn Karol Sandy, on Mar 27, 2022 3:13:00 PM
“Disparaging what one cannot obtain, as in the losers’ scorn for the award, is pure Sour Grapes.” This quote alludes to the Greek writer Aesop’s famous fable about a fox that cannot reach some grapes on a high vine and announces that they are sour. By nature, sellers are competitive
Read Moreby Kim Garmon Hummel, on Mar 1, 2022 12:23:42 PM
What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page and work towards a common, unified mission. Sales alignment can help your business close more deals, build stronger marketing and
Read Moreby Shawn Karol Sandy, on Nov 28, 2021 9:52:00 AM
Everyone hates to fail. We don’t want to admit to failure. I despise it. Even though we’re familiar with sayings that tell us how much we learn from failure, how it makes us stronger . . . and all those other rah-rah messages. Sure, we learn what we SHOULD have
Read MoreFollow Us
Copyright © 2007-2023 Sauce Agency, LLC. All Rights Reserved. View Privacy Policy and Accessibility Policy.
Follow Us
![]() |
![]() |
![]() |
Copyright © 2007-2023 Sauce Agency, LLC. All Rights Reserved. View our Privacy Policy and Accessibility Policy.