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by Kim Garmon Hummel, on May 24, 2023 9:51:00 AM

You know that spidey-sense that sends shudders down your spine when a brand uses slimy sales and marketing messages? It gives you the “ick” immediately. Every alarm bell goes off in your brain alerting you to run as fast as you can to avoid such flagrant coercion. You close the

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Topics:StoryBrandSales StrategyCustomer JourneyStories That Sell

by Kim Garmon Hummel, on Apr 20, 2022 5:09:00 PM

Managing the technical setup of HubSpot means you're constantly on the lookout for ways to optimize your processes and maximize efficiency. One feature that can significantly enhance your HubSpot experience is Business Units. What are HubSpot Business Units? In HubSpot, Business Units allow you to organize your account into separate

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceCustomer JourneySystems That Scale

by Shawn Karol Sandy, on Jul 4, 2021 5:16:34 AM

As a salesperson, this is a tough time of year. In addition to being difficult to move business forward during summer, it’s hard not to hyperventilate or get all crunchy when it comes to you taking time off for vacation. What happens if that elusive buyer is finally ready to

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Topics:Customer JourneySales TrainerNon ProfitGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy, on Nov 8, 2020 9:48:00 AM

I received an email the other day from a company letting me know my order had shipped. The message came from “customerlove@blahblahblah.com.” Not “info,” not “orders,” but “customer love.” That made me feel special. For two reasons: It always makes me happy to know when my package was shipped and

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Topics:B2B SalesCommunicationSales StrategySellingSmall BusinessCustomer Journey

by Kim Garmon Hummel, on May 28, 2020 12:00:00 AM

It's not enough for a website to be pretty. It has to work for your business which means it has to work for your customers. If your customers aren’t happy with what you offer, they leave. No revenue means no business. Thankfully more and more businesses are moving away from

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Topics:Customer ExperienceBuyer PersonaCustomer JourneyReadData That Drives

by Kim Garmon Hummel, on Oct 22, 2019 12:00:00 AM

A landing page is a page with one purpose: to convert visitors into leads. Unlike a traditional webpage, a landing page removes all distractions, including the navigation menu, links to additional information and even Calls to Action (CTAs) to other content. This allows you to guide the visitor to what

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Topics:Web DesignCustomer ExperienceContent CreationCustomer JourneyDo

by Shawn Karol Sandy, on Jul 10, 2016 5:54:30 PM

Recently, I handed over my email address to a sales technology company and, much to my annoyance, my phone number, name of my company, title, and headcount—to download an e-book of “something or other” (it was so memorable, I couldn’t tell you the details of what or why I opted

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Topics:Professional DevelopmentCustomer JourneySales TrainerBuying signalsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy, on Oct 11, 2014 5:04:19 PM

One of the most amazing benefits technology has delivered to consumers is the function of immediacy and the ability to make purchases, decisions and changes in an instant. I can buy movie tickets, stream a movie, transfer money, pay bills, post a blog, ship artwork, meet colleagues, collaborate on a

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Topics:LeadershipCommunicationCustomer JourneySales Trainer

by Shawn Karol Sandy, on Jul 13, 2014 6:21:19 AM

This week, I met with my client, “Jane” who is launching a great new product. We talked about her initial efforts and responses to her first few prospect pitches. She was surprised that her first prospects balked at her value proposition and didn’t jump up and take her offer on

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Topics:CommunicationSales StrategyCustomer JourneySales TrainerSales Coach

by Shawn Karol Sandy, on Jul 6, 2014 7:17:23 AM

Have you ever tried to buy something and abandoned ship (or cart) because the seller was just making things too difficult to complete the sale? Whether you’re selling something online or in person, there are several things you could be doing that are putting barriers up between you and closing

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Topics:LeadershipCommunicationCompany CultureCustomer JourneySales Trainer

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