by Kim Garmon Hummel, on May 24, 2023 9:51:00 AM
You know that spidey-sense that sends shudders down your spine when a brand uses slimy sales and marketing messages? It gives you the “ick” immediately. Every alarm bell goes off in your brain alerting you to run as fast as you can to avoid such flagrant coercion. You close the
Read Moreby Kim Garmon Hummel, on Apr 19, 2023 7:16:00 AM
A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks
Read Moreby Kim Garmon Hummel, on Apr 5, 2023 12:22:10 PM
Can you relate to this? You’re shopping online for a new pair of running shoes, and you click into a website. Now, all you want to know is if these shoes will help with overpronation and solve that pain in your ankle, but instead you find yourself scrolling through a
Read Moreby Kim Garmon Hummel, on Oct 5, 2022 9:16:54 AM
Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will want to engage with companies
Read Moreby Kim Garmon Hummel, on Feb 16, 2022 2:02:55 PM
What is a thought leader? A thought leader is someone who expresses ideas clearly and demonstrates expertise in their respective field or about a particular subject. Many hope to become thought leaders. Few do. It’s not easy! Thought leadership requires years of personal and financial commitment. Patience doesn’t hurt either
Read Moreby Kim Garmon Hummel, on Jan 4, 2022 8:31:27 AM
Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to them. But sometimes, your emails get lost in the shuffle. Email inboxes are the Wild West of marketing. What can
Read Moreby Kim Garmon Hummel, on Dec 21, 2021 11:41:55 AM
2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, in particular digital marketing, has come from and where it’s going. Don’t guess about what works and get left behind
Read Moreby Kim Garmon Hummel, on Aug 23, 2021 11:01:42 AM
Would you believe me if I told you that the brain can detect grammar errors even when you're unaware? What about this: our brains are also hardwired to make grammar mistakes. That’s right—go ahead and forward this article over to your boss to explain the reasoning behind last week’s embarrassing
Read Moreby Kim Garmon Hummel, on Jul 26, 2021 10:49:02 AM
Hard work for the sake of hard work is a losing strategy. You are not in the business of struggling—you want to succeed by building a sustainable, scalable business that serves your customers. The big trap marketers from all over fall into is trying to service everyone. Don’t do it!
Read Moreby Kim Garmon Hummel, on Jun 14, 2021 12:00:00 AM
No stakes? No story. Customers need a reason to do business with you. Generally, that reason is to solve a problem. People head toward a vision of an improved, happier life. As customers research how to improve their lives through a purchase, they ask the following questions: Where does your
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Copyright © 2007-2023 Sauce Agency, LLC. All Rights Reserved. View our Privacy Policy and Accessibility Policy.