<img alt="" src="https://secure.mile0tire.com/193182.png" style="display:none;">
Request A Call

by Shawn Karol Sandy

There is a predictable pattern to the evolution of a small business’ sales progress—starting with those scrappy bootstrapping days of a business starting up—to achieving growth and success. Along the way you realize that scaling means producing consistent sales results and needs a concerted team, structure, tools, and metrics and,

Read More
Topics:B2B SalesSales ConsultantSales TrainerSales PerformanceSystems That ScaleTraining That Transforms

by Shawn Karol Sandy

One of my earliest memories of the power of practice, repetition, and reinforcement was learning to tie my shoes. My favorite Aunt was babysitting me and helping me learn and practice my new skill. She had me tie all the shoes in our family of 5’s shoe closet several times

Read More
Topics:B2B SalesSales ConsultantSales TrainerSales ExpertTraining That Transforms

by Shawn Karol Sandy

Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is the worst possible thing that could happen) You’re

Read More
Topics:StoryBrandB2B MarketingB2B SalesCommunicationDigital Marketing StrategyStories That Sell

by Kim Garmon Hummel

Today we’re taking a ride in a time machine and going way back in the annals of history. How far back? Well, before Sauce Marketing and The Selling Agency combined forces and became Sauce Agency. So, like, 2020. If we bent the fabric of time and space and zapped open

Read More
Topics:RevOpsB2B SalesEmployee ExperienceProject Management SoftwareReadData That Drives

by Shawn Karol Sandy

This past week, I’ve been evaluating some options for a client to pair the outside sales team we’re building with an inside sales team to do heavy prospecting and lead generation for one of the product areas that has a very large prospect base. If you’ve been on the internet

Read More
Topics:B2B SalesProspectingProfessional DevelopmentCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

I’ll admit, I’ve done it before. In my sales career, I’ve been frustrated and tried to get a buyer to respond with something compelling but in my haste, I’ve sent the “Just Checking In” email. Have you received one of those? Or sent one? Hi Bill, How’s everything going? I’m

Read More
Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy

When is the last time a stranger surprised you? Made you stop in your tracks, jerked you out of your “zone” and piqued your interest? Every once in a GREAT while, I get a cold call from a sales pro that really makes me stop and listen for at least

Read More
Topics:B2B SalesProfessional DevelopmentCommunicationSales StrategyRead

by Shawn Karol Sandy

Dear Salesperson, It’s time for a heart-to-heart. I do appreciate your questions. I do. But I find myself giving the same answer over and over and over: “How do I get buyers to listen to me? I can’t seem to get their attention, a callback or response.” Many of you

Read More
Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

In a previous BrightTalk webinar, I surveyed the audience of sellers and asked, What is your biggest challenge in prospecting? I thought the results were extremely interesting—and they validated what I’m hearing from many businesses and sales pros about their challenges in new business development. Of the 120 live viewers,

Read More
Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Kim Garmon Hummel

When your sales team closes a deal with a customer, it’s easy to think that’s the end of this buyer’s journey. The customer purchased what they wanted, and your sales team scored. Everybody wins, right? Time to move on to make a new customer! In reality, sales teams are missing

Read More
Topics:Sales EnablementB2B SalesSales StrategyRead

The Sauce

More...

More...

Are You on The Sauce?