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by Shawn Karol Sandy, on Aug 23, 2020 3:18:00 PM

So many of our blog posts and discussions are fruits derived from working through situations with sales teams in sales meetings and training sessions. I’ve written about plenty of my own selling successes and hard lessons learned but I am always in discovery mode looking for better ways to connect

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Aug 16, 2020 3:48:00 PM

Road tripping this to a volleyball tournament a while back, I had 3 hours to spend in the car with my 12-year-old daughter. We listened to hundreds of songs on my iPod. Rolling through several decades of old and new ones. At one point, she marveled at how many songs

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Topics:ProspectingCommunicationSales Strategy

by Kim Garmon Hummel, on Aug 13, 2020 12:00:00 AM

As an audiophile, who also happens to be a musician, I'm especially excited to delve into the way a brand sounds. While audio branding is too often an afterthought, it shouldn't be. The Harvard Business Review deemed it to be an incredibly "powerful branding tool that has been generally overlooked

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Topics:BrandingCustomer ExperienceBrands That BeckonRead

by Shawn Karol Sandy, on Aug 9, 2020 9:06:00 AM

A common sales problem came to light for me a week or so ago when a vendor reached out to me to suggest as the year-end was near, they might be able to consider lowering their price to close another deal before ending their year. Now, I am truly in

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Topics:CommunicationSales StrategySelling

by Kim Garmon Hummel, on Aug 6, 2020 12:00:00 AM

We’re half-way through 2020 and if you haven’t refreshed your website for the new century, you’re likely missing out on web design’s latest, most exciting trends. There are trends to follow in every industry, the fashion industry being the most notable, but none seem to reinvent themselves quite like the

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Topics:Web Design

by Shawn Karol Sandy, on Aug 2, 2020 6:50:03 AM

Way back when I started my first sales job, I had a pretty tough product to sell. I’m sure you’ve heard me mention this one or two dozen times, but I was selling advertising for the worst TV station in the market. We had to really hustle and get mega

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Topics:LeadershipSales TrainerGrowing Small BusinessAccountability

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