by Shawn Karol Sandy, on Aug 9, 2023 12:57:00 PM
Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business growth—which likely looks more like a
Read Moreby Kim Garmon Hummel, on Aug 2, 2023 12:56:00 PM
How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm - build it, set it, and forget it. The purpose of a website was to be a repository of information,
Read Moreby Kim Garmon Hummel, on Jul 26, 2023 9:24:00 AM
What makes McDonald’s french fries so good? (Note - we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and rolled out the idea of
Read Moreby Kim Garmon Hummel, on Jan 9, 2020 12:00:00 AM
Welcome to the new decade! As a growth-driven agency, branding is a conversation we have regularly with our clients. Unfortunately, we run into a lot of ambivalence concerning the relevance of branding, particularly with our small-medium businesses that we work with. After all, brands are just terms for the big
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