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by Shawn Karol Sandy

Last week I decided to try something new with my sellers. I recognize this look of exasperation when I ask my sellers about their latest selling activity: prospecting, pre-qualifying, meetings, etc. For Account Executives or Account Managers, making time for Business Development can be incredibly tough with all they have

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Topics:Sales StrategyBusiness DevelopmentAccount ManagementAccount Executive

by Shawn Karol Sandy

“Oh crap. Is it too late to resuscitate?” Recently, a sales team found out the hard way that a client was pissed about something that happened several months ago. Unfortunately, they found out because they are being shut out of an enormous opportunity. They were coming at the opportunity from

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Topics:Sales StrategySales TrainerBusiness DevelopmentAccount Based Sales

by Shawn Karol Sandy

Does this sound familiar? The last several years have been pretty good. Successful, even, in the arena of sales. Strong economy. Low unemployment. Customers have been buying. You’ve competed to keep your customers. Service them well. Then, out of the blue, COVID-19. A global pandemic blows up your business base

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Topics:ProspectingSales StrategySales TrainerBusiness Development

by Shawn Karol Sandy

So, your field sales team has become an inside sales team and they’re working at home? How do you make the transition? Inside sales teams right now have a slight advantage in that their tools, strategy, and processes are not likely to be wildly different—except for those that were centrally

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Topics:LeadershipProfessional DevelopmentCompany CultureSales TrainerBusiness Development

by Kim Garmon Hummel

Welcome to the new decade! As a growth-driven agency, branding is a conversation we have regularly with our clients. Unfortunately, we run into a lot of ambivalence concerning the relevance of branding, particularly with our small-medium businesses that we work with. After all, brands are just terms for the big

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Topics:BrandingSmall BusinessBusiness DevelopmentRead

by Shawn Karol Sandy

Looking forward to the New Year, I’m thinking about the most important areas to focus on for my clients’ sales teams. Prospecting is always tough, closing is a priority, new business development is critical—what’s your data telling you to focus on? If you’re looking for specific places to focus on

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Topics:Sales TrainerBusiness DevelopmentData That Drives

by Shawn Karol Sandy

Having spent many of my first sales years in the TV industry, I absolutely love seeing the new fall shows in the July upfronts. We got a sneak peek into the new shows and the returning favorites. I still get giddy at fall previews and this year, couldn’t believe that

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Topics:Sales StrategySales TrainerBusiness Development

by Shawn Karol Sandy

Find your new mantra for change here. This past week, I was preparing relevant stories and sticky examples to deliver the sales module at a conference for entrepreneurs. I was struck with admiration for the people who had signed up for this event. These people are setting out for an

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Topics:LeadershipProfessional DevelopmentCompany CultureBusiness Development

by Shawn Karol Sandy

Next year is just a few weeks away. Right about now, you’re decking the halls and putting on party pants to spend special time with friends and family but don’t throw away the rest of this year yet! Now is a great time to lay out your strategy so you

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Topics:LeadershipCommunicationCompany CultureBusiness Development

by Shawn Karol Sandy

In my experience working with businesses in all different industries at different stages—from small businesses, to mid sized business and even enterprise organizations, I’ve found one particular place where most businesses and sales professionals are lacking: a real, actionable Sales Strategy to grow their business. Business Development is usually the

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Topics:CommunicationSales StrategyBusiness DevelopmentAudience DevelopmentGrowing Small BusinessCustomer Segmentation

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