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by Kim Garmon Hummel, on Apr 28, 2021 12:00:00 AM

How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling. Sadly, businesses forget to consider the person that matters most in your brand—the customer. If you fail to place your

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by Shawn Karol Sandy, on Apr 25, 2021 9:59:00 AM

Part of understanding the negative feelings out there about sellers is reconciling the fact that much of the sales advice out there preaches manipulative and controlling sales practices that leave customers skittish, untrusting, and gun-shy about sellers’ intentions. Which is why buyers don’t return our calls, shrug off our emails,

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Topics:Professional DevelopmentCommunicationSelling

by Kim Garmon Hummel, on Apr 21, 2021 12:00:00 AM

Every brand is a story. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count. Sometimes, putting yourself in your customer’s shoes is a challenge. It happens to the best of us! Businesses spend so

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Topics:StoryBrandContent CreationRead

by Shawn Karol Sandy, on Apr 18, 2021 3:31:00 PM

I surveyed a sales team recently prior to a Skills Building session on Pushback, Objections, and Negotiation, and asked them some of the most common obstacles they face in business development. Their answers didn’t surprise me, but one of the things about their answers that I pointed out really made

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Topics:ProspectingProfessional DevelopmentSales Strategy

by Kim Garmon Hummel, on Apr 14, 2021 12:00:00 AM

It’s a whole new world we live in. Each year it’s important to step back, analyze trends, and align strategy. Understanding where marketing comes from and where it’s going ensures your time in the victory circle. 2020 brought unprecedented changes to the world we live in. Now more than ever,

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Topics:Inbound MarketingDigital Marketing Strategy

by Shawn Karol Sandy, on Apr 11, 2021 3:25:00 PM

We spend a huge amount of energy working with our clients on the early stages of their pipeline. Right now, the demand for our customers’ attention is intense. We are fighting to be able to get in front of buyers for those first precious impressions and to be able to

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Kim Garmon Hummel, on Apr 7, 2021 12:00:00 AM

A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, from the look of it, podcasts are in everything too. No matter the industry, pushing buttons and talking is a surefire way to increase your traffic, display authority, and drive

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Topics:BrandingPodcastSmall Business

by Shawn Karol Sandy, on Apr 4, 2021 3:45:00 PM

There’s all this free sales advice out there. So, why aren’t your sales team members killing it? Why aren’t they soaking it up? Why aren’t they studying YouTube, signing up for all the webinars, and buying all the freaking books? Seriously, WHY? Don’t they WANT to kill it? Don’t they

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Topics:LeadershipProfessional DevelopmentSales Strategy

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