There’s hardly anything I can think of that’s more cringeworthy to a seller than hearing, “I’ll think it over” come out of a prospect’s mouth after you’ve proposed a solution or put a contract in front of him or her. For me, it was worse than hearing a flat out,

Content is king. Understand the “why.” Content management systems are crucial to your inbound marketing efforts and support your team in achieving business goals. Okay, so maybe that last one doesn’t have a ring to it, but it’s equally important. A CMS (not to be confused with CRM, SEO, or

No one and I mean NO ONE loves it when I’ve ever asked them to role-play a sales scenario. It’s hard to explain how many times I’ve gotten eye rolls when I brought up role-playing through a scenario. Why do we hate it so much? Well, it’s awkward. Everyone’s staring

TikTok. Or as I like to call it, Gen Z’s MySpace. And I mean that as a compliment! For all its flaws, Myspace offered meaningful personalization, customization, and engagement in ways social media left behind. It was the place to be with the tools to make it your own. That’s

Many times when a new client reaches out or “sends up the bat-signal” it comes after one or more significant sales losses—especially if the loss is an existing account and it came as a shock. This has happened to me when I was an account executive and I see this

You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a long-term contract with a marketing agency and “results” plateaued. Both are red flags that an intentional strategy is not in

Why do we love toddlers and small humans in weddings? It’s not because ring bearers and flower girls perfectly execute their duties with the style and panache of professionals. It’s because, in spite of rehearsals, practices and coaching, we know that they are a wild card and are capable of