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by Shawn Karol Sandy, on Mar 28, 2021 3:28:00 PM

There’s hardly anything I can think of that’s more cringeworthy to a seller than hearing, “I’ll think it over” come out of a prospect’s mouth after you’ve proposed a solution or put a contract in front of him or her. For me, it was worse than hearing a flat out,

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Topics:Professional DevelopmentCommunicationSales Strategy

by Kim Garmon Hummel, on Mar 24, 2021 12:00:00 AM

Content is king. Understand the “why.” Content management systems are crucial to your inbound marketing efforts and support your team in achieving business goals. Okay, so maybe that last one doesn’t have a ring to it, but it’s equally important. A CMS (not to be confused with CRM, SEO, or

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Topics:Web DesignHubSpot CRMRead

by Shawn Karol Sandy, on Mar 21, 2021 12:00:00 AM

No one and I mean NO ONE loves it when I’ve ever asked them to role-play a sales scenario. It’s hard to explain how many times I’ve gotten eye rolls when I brought up role-playing through a scenario. Why do we hate it so much? Well, it’s awkward. Everyone’s staring

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Topics:Professional DevelopmentCommunicationSelling

by Kim Garmon Hummel, on Mar 16, 2021 12:00:00 AM

TikTok. Or as I like to call it, Gen Z’s MySpace. And I mean that as a compliment! For all its flaws, Myspace offered meaningful personalization, customization, and engagement in ways social media left behind. It was the place to be with the tools to make it your own. That’s

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Topics:Social Media MarketingRead

by Shawn Karol Sandy, on Mar 14, 2021 4:37:00 PM

Many times when a new client reaches out or “sends up the bat-signal” it comes after one or more significant sales losses—especially if the loss is an existing account and it came as a shock. This has happened to me when I was an account executive and I see this

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Topics:Customer ExperienceProfessional DevelopmentSales StrategySelling

by Kim Garmon Hummel, on Mar 9, 2021 12:00:00 AM

You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a long-term contract with a marketing agency and “results” plateaued. Both are red flags that an intentional strategy is not in

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Topics:HubSpot CRMContent CreationRead

by Shawn Karol Sandy, on Mar 7, 2021 9:35:00 AM

Why do we love toddlers and small humans in weddings? It’s not because ring bearers and flower girls perfectly execute their duties with the style and panache of professionals. It’s because, in spite of rehearsals, practices and coaching, we know that they are a wild card and are capable of

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Topics:Professional DevelopmentSales StrategySmall Business

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