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by Shawn Karol Sandy, on Mar 12, 2024 7:35:30 AM

When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let's be real here, it's a smart move. Social media channels help you reach your audience and put your business in the social spotlight. But, and this is a

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Topics:Professional DevelopmentGrowing Small BusinessEntrepreneurSocial Media

by Shawn Karol Sandy, on Jul 4, 2021 5:16:34 AM

As a salesperson, this is a tough time of year. In addition to being difficult to move business forward during summer, it’s hard not to hyperventilate or get all crunchy when it comes to you taking time off for vacation. What happens if that elusive buyer is finally ready to

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Topics:Customer JourneySales TrainerNon ProfitGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy, on Aug 13, 2017 9:04:25 AM

Back in 1988, Stephen Covey wrote his best-selling book, The Seven Habits of Highly Successful People which was a global phenomenon in the self-help genre selling over 25 million copies. Covey’s introspective advice struck a nerve with people who wanted to master success in their personal and business lives. The

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Topics:LeadershipProfessional DevelopmentCold CallingGrowing Small BusinessEntrepreneurDiscipline

by Shawn Karol Sandy, on Oct 2, 2016 5:53:43 PM

We’ve descended into total “ball” season, folks: football, baseball, the other “football” affectionately known as soccer, and even volleyball. In our house with two sporty kids, right now we’re either playing a game, practicing for a game, watching a game, or talking about a game. I’m writing this post after

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Topics:Professional DevelopmentSales StrategyCoachingGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy, on Oct 18, 2014 6:11:27 PM

If you’re an innovator, builder, game changer, entrepreneur, promotion seeker or department of one, it can be lonely trying to forge new paths. No one can share your burdens directly—even with empathy and support in your work, it can be a hard and isolating journey filled with doubt, sacrifice and

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Topics:LeadershipCommunicationCompany CultureGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy, on Aug 31, 2014 6:20:29 AM

There are a LOT of articles swirling around us on LinkedIn, Twitter and Facebook about the traits of successful people—what they eat for breakfast, how much they exercise, what kind of vacations they take . . . but what do successful people do to become more successful? This list is

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Topics:Professional DevelopmentSales TrainerGrowing Small BusinessEntrepreneur

by Shawn Karol Sandy, on Feb 22, 2014 12:29:27 PM

How do you handle competition? If you’re the market leader or have a nice slice of the pie, you’re always on the lookout for the challenger. But what does that look like? Are you always looking over your shoulder, trying to keep one step ahead or out in front? How

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Topics:LeadershipProfessional DevelopmentSales StrategyEntrepreneur

by Shawn Karol Sandy, on May 18, 2013 5:26:31 PM

I know this title might put some peoples’ undies in a bunch, but hear me out. I think we need to dump the collective term, “Mompreneur,” as it’s getting used, abused, and sliding down into the depths of what I think is now an excuse used by some women starting,

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Topics:LeadershipGrowing Small BusinessEntrepreneur

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