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by Kim Garmon Hummel

Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand (or if it

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Topics:BrandingCustomer ExperienceCompany CultureEmployee ExperienceBrands That BeckonData That Drives

by Kim Garmon Hummel

Want a knockout customer experience? You can't neglect your employees' experience. Seems counterintuitive, right? But happy employees mean happy customers. When your teams feel valued in their workplace, they are more likely to: Give top-notch service, going that extra mile to make customers feel special Come up with knockout ideas

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceProject Management SoftwareSystems That Scale

by Shawn Karol Sandy

When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really

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Topics:Customer ExperienceSales StrategyMoments That MatterTraining That TransformsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy

Wouldn’t it be great if business growth was really like those picturesque charts in business stock images of happy suited people celebrating a fat green line going straight up to the right? Those charts have little to do with the reality of actual business growth—which likely looks more like a

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceSmall BusinessProject Management SoftwareBusiness DevelopmentData That Drives

by Shawn Karol Sandy

This is for all you business leaders out there. What are people saying about the user experience that goes with your organization? Notice I didn’t say “what are your customers saying” because, although Customer Experience is usually our first thought, growth-driven leaders understand that building intentional experiences for customers and

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Topics:RevOpsCustomer ExperienceCompany CultureEmployee ExperienceGrowth Driven DesignBusiness DevelopmentMoments That Matter

by Kim Garmon Hummel

In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits all when you have a bazillion

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Topics:HubSpot CRMCustomer ExperienceDigital Marketing StrategyRead

by Shawn Karol Sandy

When I say, “website redesign,” what’s your first reaction? Are you recoiling in horror, experiencing flashbacks to agonizingly long redesign projects of websites past, or are your eyes clouding with visions of evaporating dollar signs as you consider the cost? Yep, we’ve all been there. Creating a new website or

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Topics:RevOpsWeb DesignCustomer ExperienceSales StrategyGrowth Driven DesignWebsites That WowRead

by Kim Garmon Hummel

A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks

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Topics:RevOpsWeb DesignStoryBrandCustomer ExperienceContent CreationDigital Marketing StrategyStories That SellWebsites That WowRead

by Kim Garmon Hummel

If you’ve been in the B2B space for any time at all, you’ve likely heard the term "RevOps". In the past few years It's become what can seem like trending jargon. Having seemingly become a buzzword, it has many business leaders wondering “What is RevOps?", "Is RevOps just a fad?”,

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Topics:RevOpsCustomer ExperienceSales EnablementB2B MarketingSales StrategyRead

by Kim Garmon Hummel

All The Cool Kids Are Creating Podcasts: Here’s Why You Should, Too Imagine you could have a roundtable discussion with experts in your industry and your ideal customer is sitting next to you. What would you say? With podcasts, you don’t have to imagine that reality. You have a platform

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Topics:Inbound MarketingCustomer ExperienceSEOB2B MarketingPodcastRead

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