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by Kim Garmon Hummel

Are you ready to learn how HubSpot can make your life easier and your business more profitable? We thought so. HubSpot is a powerful CRM that lets you build sophisticated processes, create detailed reports, and deliver delightful customer experiences. One way HubSpot does this is through Custom Objects. What Are

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceB2B Marketing

by Kim Garmon Hummel

Business growth can often seem elusive. But the right objectives, backed by the right marketing strategies, can ensure your business keeps moving forward. Here are three of the most important objectives for B2B organizations who want to increase growth and generate more revenue. Before we dive in, it’s important to

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Topics:Inbound MarketingCustomer ExperienceAdvertisingB2B MarketingRead

by Kim Garmon Hummel

Referrals are crucial for sales in the world of B2B marketing. In fact, 84% of B2B decision-makers begin the purchase process with a referral. Referred customers lead to bigger sales, provide high valued customer lifecycles, and generate faster sales. They’re a powerful way to grow your business’s revenue, and should

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Topics:Inbound MarketingCustomer ExperienceB2B MarketingRead

by Kim Garmon Hummel

If you want to grow your business, you need to close more sales. To close more sales you need to keep prospects engaged. So, let’s assume you have valuable content in place to attract prospective customers, and clear service offerings that show prospects just how you can solve their problems

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Topics:Inbound MarketingCustomer ExperienceB2B MarketingRead

by Kim Garmon Hummel

Let’s take a look into our crystal ball and see the future of B2B marketing. While the field of digital marketing isn’t immune to seismic disruptions (we’re looking at you, 2020), there are data-backed trends that we can use to predict how B2B decision-makers will want to engage with companies

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Topics:StoryBrandInbound MarketingCustomer ExperienceB2B MarketingRead

by Kim Garmon Hummel

So, you want to grow your business. That’s a fantastic goal! In our experience, growth goals won’t get very far without a strategy. Developing a growth strategy may seem like a daunting task, but with an effective B2B Marketing team at your side, the process is so much easier. One

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Topics:HubSpot CRMInbound MarketingCustomer ExperienceSales EnablementRead

by Kim Garmon Hummel

Inbound Makes Sense For All Your Teams (Including Sales) More than ever, today’s market is customer-driven. A buyer’s market means your sales content has to be generated, designed, and published with your customer at the center. Inbound is an effective approach to attract, engage, and delight your customers and to

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Topics:Inbound MarketingCustomer ExperienceDo

by Kim Garmon Hummel

Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet and that’s exactly how they’ll treat you. Before you know it, they’re out the door and buying from a different

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Topics:Customer ExperienceCompany CultureRead

by Shawn Karol Sandy

There is a great commercial out now that reminds about what the true meaning of “selling” should be. It’s a Capital One pitch for their new “Capital One Cafes,” where they point out that all banks look and feel the same. Their novel idea is to provide a relaxed, easy

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Topics:Customer ExperienceProspectingCommunicationSales StrategySmall Business

by Kim Garmon Hummel

In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses know your pain without being authentic about it. But it’s not always that simple. Customers are not cogs in a

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Topics:Inbound MarketingCustomer Experience

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