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Kim Garmon Hummel

Kim Garmon Hummel

My passion is to help businesses GROW SMARTER! At Sauce Marketing, we work with frustrated business owners, overwhelmed sales teams and underwhelmed sales managers to help them reach their growth goals. While we boast a wide range of skills from Digital Marketing and Website Design/Development to Photography and Videography, it's the data-driven strategy simmered into every batch of Brand Sauce that drives results!

As Hubspot Partners, my team and I stay on the leading edge of what's possible and work diligently to ensure the tactics our clients invest in are Future-proof. I don't ever want a client to view their marketing as an expense, it should be viewed as an investment... if there isn't a return, you're doing it wrong.

Recent Posts by Kim Garmon Hummel:

by Kim Garmon Hummel, on Oct 19, 2023 3:36:32 PM

Welcome to the wonderful world of ai, where technology meets creativity, and the result is pure magic! If you're a business owner or marketer, you've likely heard of the StoryBrand framework—a powerful method for creating compelling narratives that resonate with your audience. And if you’re a growth-minded professional, you know

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Topics:StoryBrandArtificial IntelligenceStories That Sell

by Kim Garmon Hummel, on Aug 16, 2023 12:10:00 PM

Quick! Think of a time you encountered a logo for a company that offers a product or service you needed and thought, “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand or

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Topics:BrandingCustomer ExperienceCompany CultureEmployee ExperienceBrands That BeckonData That Drives

by Kim Garmon Hummel, on Aug 2, 2023 12:56:00 PM

How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm - build it, set it, and forget it. The purpose of a website was to be a repository of information,

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Topics:RevOpsWeb DesignGrowth Driven DesignBusiness DevelopmentWebsites That Wow

by Kim Garmon Hummel, on Jul 28, 2023 12:41:00 PM

As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an infinite void. This is

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Topics:StoryBrandSmall BusinessStories That SellRead

by Kim Garmon Hummel, on Jul 26, 2023 9:24:00 AM

What makes McDonald’s french fries so good? (Note - we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and rolled out the idea of

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Topics:HubSpot CRMGrowth Driven DesignBusiness DevelopmentSystems That Scale

by Kim Garmon Hummel, on Jun 15, 2023 10:31:44 AM

If you ask us, there’s no such thing as too much experience, knowledge, or expertise. (We’d also add caffeine to that list, but that’s beside the point.) Case in point: our recent merger under the name Sauce Agency. As a combination of The Selling Agency and Sauce Marketing, Sauce Agency

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Topics:RevOpsCompany CultureGrowth Driven DesignMoments That MatterRead

by Kim Garmon Hummel, on May 31, 2023 2:11:00 PM

In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits all when you have a bazillion

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Topics:HubSpot CRMCustomer ExperienceDigital Marketing StrategyRead

by Kim Garmon Hummel, on May 24, 2023 9:51:00 AM

You know that spidey-sense that sends shudders down your spine when a brand uses slimy sales and marketing messages? It gives you the “ick” immediately. Every alarm bell goes off in your brain alerting you to run as fast as you can to avoid such flagrant coercion. You close the

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Topics:StoryBrandSales StrategyCustomer JourneyDo

by Kim Garmon Hummel, on May 17, 2023 1:24:00 PM

Today we’re taking a ride in a time machine and going way back in the annals of history. How far back? Well, before Sauce Marketing and The Selling Agency combined forces and became Sauce Agency. So, like, 2020. If we bent the fabric of time and space and zapped open

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Topics:RevOpsB2B SalesEmployee ExperienceProject Management SoftwareReadData That Drives

by Kim Garmon Hummel, on Apr 19, 2023 7:16:00 AM

A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks

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Topics:RevOpsWeb DesignStoryBrandCustomer ExperienceContent CreationDigital Marketing StrategyStories That SellWebsites That WowRead

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