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by Shawn Karol Sandy, on Aug 30, 2015 11:58:30 PM

We have come to expect a certain level of value when we surrender our email address to a company and expect some unwritten (and also written) rules to be followed and a significant exchange of something worthwhile to us in response to handing over our email address. Email marketing is

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Topics:Email MarketingAudience DevelopmentConversionContent MarketingGrowing Small Business

by Shawn Karol Sandy, on Aug 16, 2015 5:55:31 PM

This week marks my 100th blog post. Whew. That is a lot of blood, sweat, tears and dedication to writing to and for our core audience of entrepreneurs, sales pros and leaders. Sharing insights, experiences and perspectives has been the best and most important strategy I have implemented in my

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Topics:Inbound MarketingSales TrainerMessagingAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy, on Jul 10, 2015 10:57:58 AM

CAUTION: Painful truth bomb below! Have you started a blog for your business or sales efforts? How’s it going? Was your last post March 2014? How about that email newsletter to stay top of mind with clients? Or how’s your social media strategy working for you—are you connecting and engaging

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Topics:Customer ExperienceCommunicationSales TrainerAudience DevelopmentAuthenticity

by Shawn Karol Sandy, on May 7, 2015 11:06:09 PM

When you stand before a group of people who come to hear you give them solutions, bring them strategies and help them change their economic status—that’s a pretty awesome and humbling place to be. So, you better show up with some really excellent, impactful, inspiring and in my opinion, actionable

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Topics:Professional DevelopmentAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy, on Mar 26, 2015 4:54:15 AM

Have you ever wished you could read your prospects' minds? Here's an insight— Your prospects are wondering: Why should I get to know you? What do you and your business stand for? Why would I accept your meeting invitation or connection request? What value do you bring to my network?

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Topics:Content CreationCommunicationSales TrainerBrands That BeckonDigital PersonalityAudience Development

by Shawn Karol Sandy, on Feb 12, 2015 10:16:21 AM

For years, to become better at sales and selling, sales people and business owners have focused on closing techniques or perfecting their pitch and offers. With the big flip in control of the sales process transferring to the buyer, in order to become better at selling now, we must study

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Topics:LeadershipCommunicationSales StrategySales TrainerAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy, on Feb 5, 2015 9:19:47 AM

What is audience development and how do you know if you need to turn your focus and resources there? Audiences are people whom you’ve captivated or engaged for some span of time with some interesting thing, offer or thoughts. When you focus on providing value and being useful in your

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Topics:LeadershipSales TrainerAudience DevelopmentGrowing Small Business

by Shawn Karol Sandy, on Jan 22, 2015 9:57:21 AM

Buckle up, cowboys and cowgirls. If you’re still selling like it’s 1979 or even 1999, you’re in for a rough ride. There is a new sheriff in town. Her name is the buyer and she’s got bigger guns and is quicker on the draw, dropping sellers with old tired sales

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Topics:Customer ExperienceProfessional DevelopmentSales StrategySales TrainerAudience Development

by Shawn Karol Sandy, on Dec 6, 2014 2:56:09 PM

In my experience working with businesses in all different industries at different stages—from small businesses, to mid sized business and even enterprise organizations, I’ve found one particular place where most businesses and sales professionals are lacking: a real, actionable Sales Strategy to grow their business. Business Development is usually the

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Topics:CommunicationSales StrategyBusiness DevelopmentAudience DevelopmentGrowing Small BusinessCustomer Segmentation

by Shawn Karol Sandy, on Nov 8, 2014 11:38:25 AM

How are you getting in front of your target audience? Do they know your expertise and value? Did you see what we did there? We didn’t say "customers” or “prospects” we used “audience.” Because if you only speak to who you think will buy from you, you’re missing the boat

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Topics:Customer ExperienceLeadershipCommunicationSales CoachMessagingAudience Development

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