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by Kim Garmon Hummel, on Apr 19, 2023 7:16:00 AM

A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks

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Topics:RevOpsWeb DesignStoryBrandCustomer ExperienceContent CreationDigital Marketing StrategyStories That SellWebsites That WowRead

by Kim Garmon Hummel, on Apr 12, 2022 9:15:00 AM

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly. This blog was inspired by Hank Green’s video about TikTok. You can watch it here. Right now, TikTok is a

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Topics:Customer ExperienceContent CreationSocial Media Marketing

by Kim Garmon Hummel, on Aug 23, 2021 11:01:42 AM

Would you believe me if I told you that the brain can detect grammar errors even when you're unaware? What about this: our brains are also hardwired to make grammar mistakes. That’s right—go ahead and forward this article over to your boss to explain the reasoning behind last week’s embarrassing

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Topics:StoryBrandContent CreationCommunication

by Kim Garmon Hummel, on Jun 9, 2021 12:00:00 AM

We’re thrilled to announce that Sauce Agency is officially a Certified StoryBrand Agency! Digital marketing is constantly evolving. At every turn, there are new, overwhelming methods and strategies to choose from. Here at Sauce Agency, we know you want to be confident about your digital marketing strategy. After all, you

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Topics:BrandingStoryBrandInbound MarketingContent Creation

by Kim Garmon Hummel, on Apr 21, 2021 12:00:00 AM

Every brand is a story. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count. Sometimes, putting yourself in your customer’s shoes is a challenge. It happens to the best of us! Businesses spend so

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Topics:StoryBrandContent CreationRead

by Kim Garmon Hummel, on Mar 9, 2021 12:00:00 AM

You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a long-term contract with a marketing agency and “results” plateaued. Both are red flags that an intentional strategy is not in

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Topics:HubSpot CRMContent CreationRead

by Kim Garmon Hummel, on Feb 3, 2021 12:00:00 AM

Hiring a marketing agency is a lot like dating— without the emotional rollercoaster ride, drama, and potential heartbreak. Just like dating, finding a marketing agency is all about finding a good fit. For your goals, your values, your bottom line (hey, you know it's true). How do you identify a

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Topics:Inbound MarketingB2B MarketingContent Creation

by Kim Garmon Hummel, on Sep 17, 2020 12:00:00 AM

A website is the single most important sales and marketing tool your business can have. But what is it worth? How much does it cost or better yet, how much should it cost for your business to get the most out of it? The cost of a website is a

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Topics:Web DesignContent Creation

by Kim Garmon Hummel, on Jul 23, 2020 12:00:00 AM

So, you’re thinking about starting a podcast and don’t know where to begin. If you’re anything like me, you might be intimidated by how many wildly popular podcasts already exist and wonder if you would have anything new to add to the conversation. I’d go so far to say that

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Topics:BrandingPodcastContent Creation

by Kim Garmon Hummel, on May 7, 2020 12:00:00 AM

♩With a hashtag here, And a hashtag there, Here a hashtag, there a hashtag, Everywhere a hashtag, All the posts have a hashtag (E-I-E-I-O)! ♩ If you’re using social media (and you really should be), and you’re not using hashtags on your posts then you really, really should be! Hashtags

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Topics:Content CreationSocial Media MarketingRead

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