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by Kim Garmon Hummel, on Apr 19, 2023 7:16:00 AM

A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks

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Topics:RevOpsWeb DesignStoryBrandCustomer ExperienceContent CreationDigital Marketing StrategyStories That SellWebsites That WowRead

by Kim Garmon Hummel, on Apr 12, 2022 9:15:00 AM

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly. This blog was inspired by Hank Green’s video about TikTok. You can watch it here. Right now, TikTok is a

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Topics:Customer ExperienceContent CreationSocial Media Marketing

by Shawn Karol Sandy, on Nov 7, 2021 2:21:00 PM

If you’re a salesperson and your company isn’t investing in helping you build responsive sales skills, that really stinks. Maybe we should have a talk about why that is and where you are. In the meantime, if you’re a sales leader or managing a line of business and a sales

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Topics:Content CreationProspectingProfessional DevelopmentCommunication

by Kim Garmon Hummel, on Aug 23, 2021 11:01:42 AM

Would you believe me if I told you that the brain can detect grammar errors even when you're unaware? What about this: our brains are also hardwired to make grammar mistakes. That’s right—go ahead and forward this article over to your boss to explain the reasoning behind last week’s embarrassing

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Topics:StoryBrandContent CreationCommunication

by Kim Garmon Hummel, on Jun 9, 2021 12:00:00 AM

We’re thrilled to announce that Sauce Agency is officially a Certified StoryBrand Agency! Digital marketing is constantly evolving. At every turn, there are new, overwhelming methods and strategies to choose from. Here at Sauce Agency, we know you want to be confident about your digital marketing strategy. After all, you

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Topics:BrandingStoryBrandInbound MarketingContent Creation

by Kim Garmon Hummel, on Apr 21, 2021 12:00:00 AM

Every brand is a story. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count. Sometimes, putting yourself in your customer’s shoes is a challenge. It happens to the best of us! Businesses spend so

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Topics:StoryBrandContent CreationRead

by Kim Garmon Hummel, on Mar 9, 2021 12:00:00 AM

You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a long-term contract with a marketing agency and “results” plateaued. Both are red flags that an intentional strategy is not in

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Topics:HubSpot CRMContent CreationRead

by Kim Garmon Hummel, on Feb 17, 2021 12:00:00 AM

Before I began Sauce Agency, I understood blogging to still mean a place where individuals dump their opinions about their day-to-day or world travels. While this may be the case for some, I quickly learned that blogging does so much more for businesses than what online diaries did for individuals

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Topics:HubSpot CRMInbound MarketingContent Creation

by Kim Garmon Hummel, on Jan 6, 2021 12:00:00 AM

We made it! I am so proud of each and every one of us; we made it to the end of 2020. A year that will live in infamy. And while you probably didn't wake up this morning and ask yourself, Gee, I wonder what Sauce Agency's most read blog

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Topics:Web DesignHubSpot CRMInbound MarketingContent Creation

by Kim Garmon Hummel, on Jan 6, 2021 12:00:00 AM

Resolutions. People either love them or hate them. January 1st is just another day to many people, much like a Monday. Regardless of how you feel about fresh starts on the first day of the year, revisiting your business goals annually (semi-annually and quarterly as well) is vital to business

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Topics:Content CreationLeadershipProfessional DevelopmentCompany Culture

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