Resolutions. People either love them or hate them. January 1st is just another day to many people, much like a Monday. Regardless of how you feel about fresh starts on the first day of the year, revisiting your business goals annually (semi-annually and quarterly as well) is vital to business

A website is the single most important sales and marketing tool your business can have. But what is it worth? How much does it cost or better yet, how much should it cost for your business to get the most out of it? The cost of a website is a

One way to ensure that your company is more than just a name or a logo is through the messaging. Adding personality and flair to your brand makes it stand out from the crowd. Oftentimes brands forget to grasp a clear voice and tone for which they market themselves. Customers

So, you’re thinking about starting a podcast and don’t know where to begin. If you’re anything like me, you might be intimidated by how many wildly popular podcasts already exist and wonder if you would have anything new to add to the conversation. I’d go so far to say that

♩With a hashtag here, And a hashtag there, Here a hashtag, there a hashtag, Everywhere a hashtag, All the posts have a hashtag (E-I-E-I-O)! ♩ If you’re using social media (and you really should be), and you’re not using hashtags on your posts then you really, really should be! Hashtags

When it comes to marketing, building a strategy that relates to your brand identity and customer base can truly set you apart from the competition. Strong marketing campaigns that innovate and elevate a customer’s experience with your brand help to engage new customers and create longevity. Becoming an iconic brand

When it comes to the content on your website, delivering the right message to your consumers is paramount in winning them over to your products or services. Boasting great content on your website determines the success you will have online—design, visuals, videos all come secondary to selling your brand to

A landing page is a page with one purpose: to convert visitors into leads. Unlike a traditional webpage, a landing page removes all distractions, including the navigation menu, links to additional information and even Calls to Action (CTAs) to other content. This allows you to guide the visitor to what

So You Want To Write Your Own Blogs? Writing blog posts for your website is a great tactic for inbound marketing. These days, people are scouring the internet for answers to their problems. Writing blogs that provide that information brings them to your website and builds up your authority as

Let’s face facts: having an online presence for your business is an absolute must. Without a website, your opportunities to spread awareness and build your clientele base is seriously limited. When faced with designing a website, many immediately think of how time-consuming and frustrating the process can be—not to mention