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by Kim Garmon Hummel, on Jun 30, 2021 12:00:00 AM

HubSpot is for every business– any size, any stage. This isn’t just the CRM to invest in after the hard-earned growth of your business. This is the CRM that turns turbulent growth into a streamlined, proactive path to success. To grow, you need tools and strategies to prioritize relationships and

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Topics:RevOpsHubSpot CRMInbound MarketingRead

by Shawn Karol Sandy, on Jun 27, 2021 10:14:00 AM

It’s presumptuous to think that your customers don’t already have a solution for the service or product you provide. Perhaps presumptuous isn’t the right word. “Naive” maybe? Of course, they already use someone else. Their need doesn’t usually fall into your lap unless you’re strictly an inbound rep responding to

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Topics:ProspectingCommunicationSellingSmall Business

by Kim Garmon Hummel, on Jun 23, 2021 12:00:00 AM

Accessibility is the smartest business decision you can make for your brand. Why? You should be asking yourself why not?! It’s just the right thing to do. Over 60 million adults in the United States have a disability that impacts some aspect of their life. I’d wager at least a

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by Shawn Karol Sandy, on Jun 20, 2021 3:26:00 PM

We talk quite a bit about asking questions in the sales process. Ask better questions. Don’t assume. Listen, don’t tell. And there is one more super-fantastic way “questions” can be the MVP of your sales game. Ask questions about your prospect’s questions. What? I started paying attention to this a

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Topics:Professional DevelopmentCommunicationSales StrategySelling

by Kim Garmon Hummel, on Jun 14, 2021 12:00:00 AM

Customers need a reason to do business with you. Generally, that reason is to solve a problem. As your prospects move through the decision-making process, they research how to solve their problem through a purchase. They'll ask the following questions: Where does your product or service take me? Where will

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Topics:StoryBrandCommunicationStories That SellBuyer Journey

by Shawn Karol Sandy, on Jun 13, 2021 1:02:00 PM

Normally, feedback on a stage is a terrible, annoying thing. Audio feedback occurs when a sound loop exists between an audio input and an audio output. That shrill noise is loud and piercing. Performance feedback, however, is a gift. Opportunities to receive feedback on our performance are sometimes designed in

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Topics:Professional DevelopmentCommunicationSellingSales Consultant

by Kim Garmon Hummel, on Jun 9, 2021 12:00:00 AM

We’re thrilled to announce that Sauce Agency is officially a Certified StoryBrand Agency! Digital marketing is constantly evolving. At every turn, there are new, overwhelming methods and strategies to choose from. Here at Sauce Agency, we know you want to be confident about your digital marketing strategy. After all, you

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Topics:BrandingStoryBrandInbound MarketingContent Creation

by Shawn Karol Sandy, on Jun 6, 2021 3:25:00 PM

I remember a funny moment about 10 years ago when a client figuratively slammed the door on me. I had set my sights on this customer as an ideal prospect for my printing solution. I found the right contact, called, emailed, called, emailed, called, called, and one day she answered

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Topics:Customer ExperienceSales EnablementProspectingCommunication

by Kim Garmon Hummel, on Jun 2, 2021 12:00:00 AM

There are two types of customers: people convinced to buy or people to convince. Think about your website as it is right now. What is it you want your customers to do? Buy a product or service? Sign-up for a newsletter? You customers need direction to take action. Is the

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