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by Shawn Karol Sandy, on Mar 20, 2022 10:07:00 AM

Why Does the Sales Profession Get a Bad Rap? What’s the number one reason many people don’t want to be approached by a seller? Is it that we think they’re too pushy? Is it that we don’t want to be confronted with a choice or have to reject someone? Is

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall BusinessBuyer Persona

by Kim Garmon Hummel, on May 28, 2020 12:00:00 AM

It's not enough for a website to be pretty. It has to work for your business which means it has to work for your customers. If your customers aren’t happy with what you offer, they leave. No revenue means no business. Thankfully more and more businesses are moving away from

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Topics:Customer ExperienceBuyer PersonaCustomer JourneyReadData That Drives

by Shawn Karol Sandy, on Jan 4, 2015 9:24:00 AM

With several Sales Kick Off meetings on the books for this first quarter, we have a lot of “selling” talk going on in our office as we develop content, slides and breakout sessions. The one thing we’re not talking about in our Sales Kick Off meetings: Sales Techniques. Selling has

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Topics:Sales StrategySellingCompany CultureSmall BusinessBuyer Persona

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