Welcome to the wonderful world of ai, where technology meets creativity, and the result is pure magic! If you're a business owner or marketer, you've likely heard of the StoryBrand framework—a powerful method for creating compelling narratives that resonate with your audience. And if you’re a growth-minded professional, you know

As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an infinite void. This is

Here’s the situation: your company’s brand message is either attracting or repelling customers—plain and simple. In other words, your brand is doing one of two things: Enticing people in; compelling them to explore your company, products, and services OR (And this is the worst possible thing that could happen) You’re

You know that spidey-sense that sends shudders down your spine when a brand uses slimy sales and marketing messages? It gives you the “ick” immediately. Every alarm bell goes off in your brain alerting you to run as fast as you can to avoid such flagrant coercion. You close the

A neanderthal and a bear walk into a bar. The bartender says, “What’s your story?” The neanderthal says,“Bear with me.” Now that you’re rolling your eyes and wondering how such an abysmally bad joke made it past the careful eye of Sauce editors, here’s a different scenario: A neanderthal clicks

Can you relate to this? You’re shopping online for a new pair of running shoes, and you click into a website. Now, all you want to know is if these shoes will help with overpronation and solve that pain in your ankle, but instead you find yourself scrolling through a

Customers need a reason to do business with you. Generally, that reason is to solve a problem. As your prospects move through the decision-making process, they research how to solve their problem through a purchase. They'll ask the following questions: Where does your product or service take me? Where will

How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling. Sadly, businesses forget to consider the person that matters most in your brand—the customer. If you fail to place your

Let’s talk about your sales and profit margins. How effective do you think your sales and/or marketing messages are? Are they compelling and converting leads in to opportunities and opportunities into customers with strong and healthy margins? At what rate? And at what cost to acquire a new customer? (If

When it comes to the content on your website, delivering the right message to your consumers is paramount in winning them over to your products or services. Boasting great content on your website determines the success you will have online—design, visuals, videos all come secondary to selling your brand to