What to Expect from a StoryBrand Discovery Call
by Kim Garmon Hummel, on Jul 28, 2023 12:41:00 PM
As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an infinite void.
This is partially because it’s a competitive B2B landscape out there and trying to grab the attention of your target audience in a way that communicates your value proposition can feel like you’re in a constant game of tug-of-war for your buyer’s attention– not just with your competitors but with anything and everything out there calling out to them as well.
In order to be the Brand that Beckons your prospects and holds their attention long enough to build a lasting relationship it comes down to one thing—the brand with the best words wins!
While most businesses will agree that winning means winning the customer– there are many different schools of thought about what it means to have the best words.
This is where Donald Miller’s StoryBrand comes in. By now, you probably already know about StoryBrand—a narrative framework that revolutionizes your marketing efforts by clarifying your message and positioning your customer as the hero. But what you may not know is what to expect from a StoryBrand Discovery Call.
If you’ve adopted or are thinking about the StoryBrand methodology and you're thinking about scheduling a Discovery Call with Team Sauce, this article is for you! We’ll explore what you can expect from a consultation with our StoryBrand Certified Guide and how you can get the most out of your meeting.
What is a Discovery Call?
To implement their StoryBrand marketing strategy, most businesses hire a Certified StoryBrand Guide. A Certified StoryBrand Guide is someone who has studied under Donald Miller’s team, and who has met the rigorous StoryBrand certification requirements. Connecting with a Certified StoryBrand Guide usually happens in a Discovery Call.
A Discovery Call is an opportunity to meet with a StoryBrand Guide face-to-face over Zoom to:
- Get to know each other
- Assess whether you’re a good fit for each other
- Ask questions about their unique understanding of StoryBrand
What happens during a StoryBrand Discovery Call with Team Sauce
When you join our Certified Growth Guide on a Discovery Call, you’ll want to come prepared for a conversation about your business goals, challenges, and opportunities. Be sure to also make a list so that you can ask all of your burning questions, as well as get to know our work, process, and experience.
By the end of the Discovery Call, you should have a good idea whether or not you could work with us as a StoryBrand Guide or agency (but that’s not a decision we’ll ask you to make before you hang up). If we aren’t a good fit, no sweat.
The beauty of a Discovery Call is that it’s risk free.
Remember, that just like every StoryBrand Guide brings their own flavor to their work, they also bring it to a Discovery Call– so, make sure you get to know a handful of Growth Guides to experience a preview of what it's like to work with them. A good fit isn’t just about an agency’s ability to deploy a StoryBrand strategy, their company culture should also align with yours, and you should enjoy working with them.
How to prepare for your StoryBrand Discovery Call
Got a Discovery Call on your calendar and not sure how to prepare? No worries. A Discovery Call doesn't require hours of homework, but there are a few ways you can plan ahead to make the most out of your time with a Certified Guide.
- Think through your business’s goals. What do you want to achieve with your StoryBrand framework, and who are you trying to attract? Make a list of questions related to those goals so you can clearly understand how the StoryBrand Guide plans to help you achieve them.
- Prepare your questions. Do a little research to review the company’s StoryBrand directory listing, check out their website, and look for case studies related to StoryBrand. Use this information to frame some of your questions and get to know the level of experience you can expect.
- Meet with several guides. You may hit it off with the first guide you meet with—and that’s fantastic! It’s always a good idea to meet with several guides so you can compare services, culture fit, and solutions. The StoryBrand directory lists all available Certified Guides, and you can filter the selection to organization size or geographic location.
Ready to Schedule a Discovery Call with Team Sauce?
It’s no secret—we’re StoryBrand enthusiasts here at Team Sauce. As a growth agency, we’ve been StoryBrand Certified since 2021. During that time, we’ve helped businesses clarify their message, position their content, and leverage empathetic storytelling toward revenue growth. We’re always looking for opportunities to help businesses grow by helping them tell Stories That Sell.
Go ahead and book a Discovery Call with one of our Certified Growth Guides. And in the meantime, we encourage you to get to know us and our team! We’re a group of curious questioners, empathetic listeners, and strategic problem-solvers. If that’s your vibe, we’re probably a good fit (but you won’t know unless you schedule your Discover Call)!