Are your eyes on the competition or customers? What you should be obsessed with in your business. How do you handle the competition? Meaning, do your competitors factor into your offers, your customers, your sales and marketing strategy? How much weight should you give to their consideration? And, what exactly

Most small businesses don’t yet have a sales team. All the selling has been shouldered by the owner from the launch and through the growth of the business—and that owner wears way too many hats. For successful businesses, at some point, the owner decides that growth requires sharing that sales

We spend a lot of time and energy writing and discussing how to attract and sell to customers. Our focus is primarily on the top of the funnel – generating “at bats” for our customers and readers because if you bring the right product to the right people at the