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by Kim Garmon Hummel

What is a thought leader? A thought leader is someone who expresses ideas clearly and demonstrates expertise in their respective field or about a particular subject. Many hope to become thought leaders. Few do. It’s not easy! Thought leadership requires years of personal and financial commitment. Patience doesn’t hurt either

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Topics:StoryBrandRead

by Shawn Karol Sandy

How excited does your prospect get when they see your email pop into their inbox? Wouldn’t it be great if they had a Pavlovian response and immediately expected to see something cool, interesting, or insightful when they clicked on your message? Sadly, most clicks on sales messages—especially cold or following

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Topics:B2B SalesProspectingCommunicationSales StrategySelling

by Shawn Karol Sandy

About a year ago, I researched some software to execute some processes in my business. This was a significant investment for me—more so in scaling my business than in price—it was an important decision. Between three options, I chose the one that had the best features for me and the

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Topics:Customer ExperienceSales EnablementCommunicationSales StrategySelling

by Shawn Karol Sandy

What thoughts go through your head when you call someone and don’t get a callback? How do you feel when you get no response to an email you sent a prospect? Sellers tell me that the biggest frustration and source of pain in their job is feeling like they’re being

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Topics:CommunicationSales StrategySmall Business

by Kim Garmon Hummel

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer delight is so important. Thank you for coming! All joking aside, delighting your customers saves you money. It saves you

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Topics:HubSpot CRMInbound Marketing

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