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by Kim Garmon Hummel, on Mar 13, 2024 7:18:37 AM

Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand (or if it

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Topics:BrandingCustomer ExperienceCompany CultureEmployee ExperienceBrands That BeckonData That Drives

by Shawn Karol Sandy, on Mar 12, 2024 7:35:30 AM

When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let's be real here, it's a smart move. Social media channels help you reach your audience and put your business in the social spotlight. But, and this is a

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Topics:Professional DevelopmentGrowing Small BusinessEntrepreneurSocial Media

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