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by Shawn Karol Sandy, on Feb 13, 2024 2:56:36 PM

When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really

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Topics:Customer ExperienceSales StrategyMoments That MatterTraining That TransformsGrowing Small BusinessBuyer Journey

by Kim Garmon Hummel, on Jun 14, 2021 12:00:00 AM

Customers need a reason to do business with you. Generally, that reason is to solve a problem. As your prospects move through the decision-making process, they research how to solve their problem through a purchase. They'll ask the following questions: Where does your product or service take me? Where will

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Topics:StoryBrandCommunicationStories That SellBuyer Journey

by Shawn Karol Sandy, on Jul 10, 2016 5:54:30 PM

Recently, I handed over my email address to a sales technology company and, much to my annoyance, my phone number, name of my company, title, and headcount—to download an e-book of “something or other” (it was so memorable, I couldn’t tell you the details of what or why I opted

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Topics:Professional DevelopmentCustomer JourneySales TrainerBuying signalsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy, on May 14, 2015 9:45:47 AM

Why are you in business? The answers for each person might vary from deeply personal motivation such as, “To create jobs for veterans,“ “To be my own boss,” or in my case, “It’s my calling, this is bigger than me, I had to build this business.” Most people start or

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Topics:Sales TrainerStories That SellSystems That ScaleMoments That MatterData That DrivesBuying JourneyBusiness GrowthGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy, on Apr 10, 2015 3:36:38 AM

Did you ever have one of those terrible professors or teachers in school—the ones that droned on and on about chemistry or Shakespeare or whatever? The ones that sucked all the enjoyment out of the topic, put you to sleep or or left you feeling like you wasted your time?

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Topics:ProspectingProfessional DevelopmentSales TrainerAccount ExecutiveBuyersBuyer Journey

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